I recently saw an interesting promotion on Amazon for the 4th generation Echo Dot. It’s a round version being offered in three Diane von Furstenberg designs. The “special price” being offered is $59.99 which will go up to $69.99 after August 13. Not so unusual, but there’s an interesting twist to this offer. (more…)
Posts Tagged ‘marketing research’
The New Echo Illustrates a More Reliable Way to Do Market Research
Friday, July 30th, 2021Using Google Search Can Help You Save on Market Research Costs: Here’s How
Thursday, April 22nd, 2021by Linda Pophal
All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. (more…)
Do-It-Yourself (DIY) Market Research
Wednesday, August 19th, 2020
Market research is definitely something that even very small businesses can do on their own but there are a lot of myths and misconceptions related to research that can cause them to make decisions based on incomplete or inaccurate information. While it’s impossible to cover everything related to doing research well, here are some general strategies and best practices that businesses of any size can put to use to leverage the value of gathering market research to improve their business offerings and marketing effectiveness.
How Businesses Often Fumble with Customer Feedback
Thursday, August 8th, 2019
Businesses spend a lot of time and money trying to gain insights into how customers perceive their product or service offerings. This might involve conducting surveys and focus groups to hear directly from customers. Or, it might involve efforts to ascertain customer preferences based on online behavior and purchase decisions. And yet, despite the general accessibility of this type of information, so many businesses still misread customers. That lack of awareness limits their ability to improve the customer experience. (more…)
Amazon Zigs When Others Zag: Meeting Consumer Needs Before They Know They Have Them
Thursday, April 4th, 2019by Justin Grensing, Esq., MBA
Amazon has proven time and again to be particularly adept at figuring out what its customers want and giving it to them. Whether it’s shopping suggestions based on previous orders, on-demand media content or same-day delivery, the retail giant answers the demands of the people whose purchases are lining its pockets.
The latest example of this as-you-wish mentality was recently announced and reported in an article for CNN by Taylor Nicole Rogers titled “Amazon’s new waste-reduction strategy: Delivery only once a week.” (more…)
Gaining a Better Understanding of Where Your Audience is Coming From
Thursday, March 2nd, 2017
What event or events would you say have had the greatest impact on the United States during YOUR lifetime? It’s a question put to 2,025 adult survey respondents in a mid-2016 Pew Research Center poll, the results of which were covered by Claudia Deane, Maeve Duggan and Rich Morin. Before looking at the article, try to answer the question yourself. What are the 10 historic events during your lifetime that have had the greatest impact on the country? (more…)
Gathering Market Intelligence Online
Thursday, March 31st, 2016Market research is key to any business, big or small. Your market defines the boundaries of your potential sources of revenue. The more you know your market, the more you can craft your products and services to fit that market’s needs. As Shawn O’Connor writes for Forbes, “By doing your homework before starting your business, you can be assured that your product or service is properly priced and positioned and you are offering the most sought after attributes.”
How can you do that homework, especially if budgets are tight? Technology has had a big impact on how market research is conducted, for better and for worse. Here’s what you need to know. (more…)
Why Your Customer Surveys Just Aren’t Working
Tuesday, December 2nd, 2014Customer surveys are one of the most commonly used arrows in a marketer’s quiver. What better way to get an idea of how your customers think than by asking them directly? While the basic idea is sound, the execution of customer surveys is often lacking. (more…)
Four Little Words That Can Reveal a Lot: “Why do you ask?”
Thursday, May 8th, 2014A recent experience I had, contrasted with a similar experience my husband had a few years ago, made me consider how easy it can be to not only gather key marketing research intelligence from customers but also to improve the service experience, generate positive word-of-mouth and, ultimately, increase sales. (more…)
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