Posts Tagged ‘marketing research’
Thursday, April 4th, 2019
by Justin Grensing, Esq., MBA
Amazon has proven time and again to be particularly adept at figuring out what its customers want and giving it to them. Whether it’s shopping suggestions based on previous orders, on-demand media content or same-day delivery, the retail giant answers the demands of the people whose purchases are lining its pockets.
The latest example of this as-you-wish mentality was recently announced and reported in an article for CNN by Taylor Nicole Rogers titled “Amazon’s new waste-reduction strategy: Delivery only once a week.” (more…)
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Tags: Amazon, Customer Service, delivery, market shifts, marketing research, one-day delivery
Posted in Customer Service, Innovation, Marketing and Branding | No Comments »
Thursday, March 2nd, 2017
What event or events would you say have had the greatest impact on the United States during YOUR lifetime? It’s a question put to 2,025 adult survey respondents in a mid-2016 Pew Research Center poll, the results of which were covered by Claudia Deane, Maeve Duggan and Rich Morin. Before looking at the article, try to answer the question yourself. What are the 10 historic events during your lifetime that have had the greatest impact on the country? (more…)
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Tags: Customer Communication, historical events, marketing research, shared experiences, understanding your market
Posted in Customer Communication, Marketing and Branding, Marketing Communication, Marketing Research | No Comments »
Thursday, March 31st, 2016
Market research is key to any business, big or small. Your market defines the boundaries of your potential sources of revenue. The more you know your market, the more you can craft your products and services to fit that market’s needs. As Shawn O’Connor writes for Forbes, “By doing your homework before starting your business, you can be assured that your product or service is properly priced and positioned and you are offering the most sought after attributes.”
How can you do that homework, especially if budgets are tight? Technology has had a big impact on how market research is conducted, for better and for worse. Here’s what you need to know. (more…)
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Tags: competitive intelligence, conducting research online, focus groups, marketing research
Posted in Internet Marketing, Marketing and Branding, Marketing Research | No Comments »
Tuesday, December 2nd, 2014
Customer surveys are one of the most commonly used arrows in a marketer’s quiver. What better way to get an idea of how your customers think than by asking them directly? While the basic idea is sound, the execution of customer surveys is often lacking. (more…)
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Tags: company surveys, Constant Contact, focus groups, marketing research, polls, qualitative surveys, quantitative surveys, SurveyMonkey
Posted in Customer Service, Innovation, Marketing Measurement, Marketing Research | No Comments »
Tuesday, June 3rd, 2014
Surveys and polls are two little tools that are widely used and often incorrectly. They’re tools that look easy enough to create and, after all, with apps like Survey Monkey, Zoomerang and others widely available they are vastly easier to prepare than in days gone by.
Yet, despite the ease and availability of tools to help in the process, far too many surveys and polls contain very easy to avoid errors that can cause the results attained to be of questionable value. I work with both students and clients on the development and use of marketing research instruments, and I often review and provide feedback on survey instruments. Some of the most common errors I see include: (more…)
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Tags: conducting research, customer research, focus groups, marketing research, surveying, surveys
Posted in Marketing Measurement, Marketing Research | No Comments »
Thursday, May 8th, 2014
A recent experience I had, contrasted with a similar experience my husband had a few years ago, made me consider how easy it can be to not only gather key marketing research intelligence from customers but also to improve the service experience, generate positive word-of-mouth and, ultimately, increase sales. (more…)
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Tags: customer experience, customer satisfaction, marketing research
Posted in Customer Service, Marketing and Branding, Marketing Research | No Comments »
Thursday, January 16th, 2014
Businesses of all sizes and types are concerned with staying abreast of constantly changing customer and consumer expectations. The information age we are in represents both challenges and opportunities for doing this. The challenges are related to the sheer volume of information we now have available to use. The opportunities are related to the same thing! As both a small business person and a marketing consultant, I approach keeping us with customer needs from a couple of different perspectives: (more…)
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Tags: customer needs, Marketing, marketing research, understanding your market
Posted in Business Development, Marketing and Branding | No Comments »
Tuesday, February 12th, 2013
Can you think of the last time you were engaged in a marketing research project? If you’re like most business people, when you hear that question you’re probably thinking about some long-range, very intensive, data-gathering exercise that involved a lot of time, a lot of money and a lot of data analysis. And, yes, that is research. But we’re guessing that you are engaged in research far more frequently than you realize. Importantly, your research efforts don’t have to be full-blown initiatives that involve extensive quantitative research and analysis. Sometimes, yes–but, often, no. The trick is determining when you need to gather more information. And that comes down to two important steps: (more…)
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Tags: competition, data, data analysis, focus groups, marketing research, qualitative research, quantitative research, secondary research, surveys
Posted in Marketing, Marketing Research, Strategy | No Comments »
Tuesday, October 9th, 2012
I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.
Advertising efforts are a good example of this. (more…)
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Tags: Advertising, communication tactics, Marketing, marketing research, marketing strategy
Posted in Advertising, Customer Communication, Direct Marketing, Healthcare Communication and Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Marketing Research | No Comments »
Thursday, July 19th, 2012
There are four ways that people learn about our products and services:
1. Through their own experiences with us.
2. From their friends, family and colleagues – word of mouth.
3. Through the media – news reports, articles, etc.
4. Directly from us through our own advertising, web sites, social media, etc.
I always list these four sources of information in this order, because (more…)
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Tags: Advertising, brand, Customer Service, Marketing, marketing research, public relations
Posted in Brand Management, Business Development, Customer Service, Marketing and Branding, Marketing Communication, Marketing Research, Media Relations/PR | No Comments »
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