Posts Tagged ‘employees as brand ambassadors’
Thursday, October 10th, 2019
Think your clinical staff members—primarily doctors and nurses—are the only ones, or the most important ones to impact the patient experience? Think again. Every single one of your employees and volunteers has an opportunity to influence the patient experience while on the job, and off. In fact, every single one of these individuals has the opportunity to influence patients’ choices when they are considering a new provider or care facility.
While on the job, and off. (more…)
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Tags: brand ambassador, Brand Management, employee outreach, employees as brand ambassadors, managing customer expectations, media relations, patient expeience, pr
Posted in Brand Management, Customer Communication, Employee Communication, Internal Communication | No Comments »
Tuesday, May 24th, 2016
Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate our value proposition.” The truth is, it’s not their value proposition that matters– (more…)
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Tags: Brand Management, branding, employee ambassadors, employees as brand ambassadors
Posted in Brand Management, Employee Communication, HR Management, Internal Communication, Marketing and Branding, Strategic Planning, Strategy | No Comments »
Thursday, October 29th, 2015
The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same time, companies often fear the potential negative, counter-productive impact of “rogue” or un-coached employees. Think of the employee complaining about her job on her Facebook page, or the insider who gives friends and neighbors the “real story” about his company at a backyard BBQ. (more…)
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Tags: brand ambassadors, Employee Communication, employees as brand ambassadors, pr, public relations
Posted in Business Development, Client Relations, Customer Communication, Customer Service, Employee Communication, HR Management, Internal Communication, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, November 11th, 2014
PricewaterhouseCoopers U.S. chairman Robert Moritz recently discussed the issue of engaging younger employees in an article for Harvard Business Review titled “The U.S. Chairman of PwC on Keeping Millennials Engaged.” While the article contains a number of intriguing insights, one point that stood out from a marketing perspective was (more…)
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Tags: Brand Management, branding, employee engagement, employees as brand ambassadors, internal communication
Posted in Brand Management, Employee Communication, Internal Communication, Marketing and Branding | No Comments »
Tuesday, January 28th, 2014
I heard a term recently that I had never heard before, but that I wish I had come up with: B2E marketing: for “Business to Employee.” Most are familiar with both B2C (business to consumer) and B2B (business to business) marketing and, of course, the concept is the same. This new acronym, though, really hits on a very, very important audience that many businesses overlook. But, while I’ve spoken, written and consulted widely on the important role that employees can play as brand ambassadors, I didn’t coin the term. Darn! That said, (more…)
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Tags: B2B, B2C, B2E, Employee Communication, employees as brand ambassadors, internal communication
Posted in Employee Communication, Internal Communication | No Comments »
Monday, December 2nd, 2013
One of the frequently, and unfortunately, overlooked audiences for many organizations is employees. They are the “first line of defense” for ensuring that your key messages are accurately and energetically conveyed to external audiences. Yet, many organizations fail to effectively enlist employees in these efforts. (more…)
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Tags: brand ambassadors, Employee Communication, employee newsletter, employees as brand ambassadors, internal communication, intranet, newsletter
Posted in Employee Communication, Internal Communication | No Comments »
Thursday, December 6th, 2012
Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
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Tags: branding, communicating with employees, Employee Communication, employee engagement, employees and your brand, employees as brand ambassadors, your brand
Posted in Employee Communication, Healthcare, Internal Communication, Marketing and Branding | No Comments »
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