Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)
Posts Tagged ‘strategic communications’
6 Steps and 6 Days to an Effective Content Strategy: Day 4
Monday, July 18th, 20166 Steps and 6 Days to an Effective Content Strategy: Day 3
Friday, July 15th, 2016Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. (more…)
6 Steps and 6 Days to an Effective Content Strategy: Day 2
Thursday, July 14th, 2016
Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: (more…)
6 Steps and 6 Days to an Effective Content Strategy: Day 1
Wednesday, July 13th, 2016In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: (more…)
Putting the “Strategic” Into Strategic Content Marketing
Thursday, April 14th, 2016The Content Marketing Institute’s (CMI) 2015 reports on B2B and B2C (business-to-consumer) content marketing trends reveal some important disconnects among demand, effectiveness, and satisfaction with results. For instance, while 86% of B2B respondents indicate that they are using content marketing, only 38% say that their efforts are effective. While 83% say they have a content marketing strategy, only 35% have a documented strategy. That’s a problem. (more…)
The Highs and Lows of Being a Content Marketing Manager
Thursday, October 8th, 2015by Linda Pophal
When I tell people what I do for a living, they often ask me how I like life as a social media manager and consultant. Because many of our website visitors and blog readers are engaged in the industry or considering becoming social media managers, I thought it might be of interest to them if I shared some of those personal reflections. (more…)
The Most Important, and Most Often Overlooked, Element of Your Email Message
Tuesday, January 20th, 2015Despite the surge in mobile phones, tablets and texting, email communication remains a common way to connect with various audiences—internal and external. Yet, because it remains so common, those communicating via email face several challenges: getting their email to their intended user, keeping their email out of the spam/junk folder and, ultimately, having their email opened and read.
One key way to boost the odds that these things will happen is often overlooked or not given the consideration it deserves: (more…)
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