Posts Tagged ‘strategic marketing’
Tuesday, July 23rd, 2019
One of the challenges for — and criticisms of — the marketing function is that it’s often difficult to calculate an ROI on a company’s marketing efforts. For example, how does a soft drink or beer company determine whether or not their multi-million-dollar Super Bowl ad was worth the investment? How can they tell whether a customer made a purchase based on that ad as opposed to a purchase they were going to make anyway? Not an easy task.
And yet both employers and clients want (and deserve) to know if their marketing investments are paying off for them. Fortunately the measurement game these days is often much more straightforward than in the past. (more…)
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Tags: analytics, content marketing, Marketing, marketing measurement, performance marketing, strategic marketing
Posted in Content Marketing, Marketing and Branding | No Comments »
Tuesday, April 9th, 2019
(This was a very popular series for us a few years ago so we thought we’d take a look back and revisit.)
There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what content strategy is all about.
Here, through a fictional example of a company that’s interested in gaining clients and driving business through content marketing, we apply the advice of content marketing experts to demonstrate how it can be used in concrete ways. (more…)
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Tags: content marketing, content marketing strategy, marketing strategy, strategic marketing
Posted in Content Marketing | No Comments »
Tuesday, May 8th, 2018
There’s an old saying that has been used to describe exceptional salespeople: “They’re so good that they could sell ice cubes to Eskimos.” The point being that Eskimos, living in a cold climate, really don’t need ice cubes, and are likely an audience that is going to be tough to crack. But, great salespeople could crack them.
Our perspective: Why? (more…)
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Tags: creativity, effective mearketing, Marketing, marketing effectiveness, segmenting, strategic marketing, target audience
Posted in Marketing and Branding, Marketing Communication, Strategic Communications, Strategy | No Comments »
Tuesday, May 16th, 2017
It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. (more…)
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Tags: facebook, linkedin, marketing plan, Social Media, social media marketing, strategic marketing, twitter
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media | No Comments »
Tuesday, July 19th, 2016
Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. (more…)
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Tags: content management, content marketing, content strategy, marketing strategically, strategic communications, strategic marketing
Posted in Content Marketing | No Comments »
Monday, July 18th, 2016
Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. (more…)
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Tags: content management, content marketing, content strategy, marketing strategically, marketing strategy, strategic communications, strategic marketing
Posted in Content Marketing, Marketing and Branding, Strategy | No Comments »
Thursday, July 14th, 2016
Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: (more…)
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Tags: content management, content marketing, content strategy, marketing strategically, strategic communications, strategic marketing
Posted in Content Marketing, Marketing and Branding, Strategic Communications, Strategy | No Comments »
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