In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. My answer:
Posts Tagged ‘media relations’
Why Public Relations (PR) is Important for Marketers
Thursday, November 24th, 2022Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet
Tuesday, November 15th, 2022
7 Tips for Working Effectively With the Media
Tuesday, October 4th, 2022It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.
Thursday, July 21st, 2022What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?
Well – as in many things in life the answer is (more…)
3 Steps for Gaining Traction as a Thought Leader
Tuesday, November 30th, 2021So you want to be an expert? Seems like just about everybody does these days, and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)
Best Practice Advice for Handling Crisis Communications
Wednesday, July 28th, 2021
Top Tips for Getting Media Exposure Through HARO/Profnet
Wednesday, October 21st, 2020
Getting Media Coverage: 7 Best Practices That Really Work
Friday, May 22nd, 2020
Every Employee a Brand Ambassador: A Message for Healthcare Providers (and others)
Thursday, October 10th, 2019Think your clinical staff members—primarily doctors and nurses—are the only ones, or the most important ones to impact the patient experience? Think again. Every single one of your employees and volunteers has an opportunity to influence the patient experience while on the job, and off. In fact, every single one of these individuals has the opportunity to influence patients’ choices when they are considering a new provider or care facility.
While on the job, and off. (more…)
Papa John’s Takes a Dip; Shaq Comes to the Rescue in More Ways Than One
Thursday, July 25th, 2019Having a real person associated with your brand can help your company connect with consumers on a personal level. It can also bring negative publicity from the actions or statements of those spokespeople. While it might be harder for audiences to connect personally with the Trix Bunny or Pillsbury Dough Boy, neither is likely to be in the news for making offensive statements or getting arrested.