Posts Tagged ‘internal communication’

Boosting the Effectiveness of Your Employee Communications

Wednesday, March 4th, 2015

It’s a constant challenge for many organizations: finding ways to ensure that their employees have the information they need not only to do their jobs, but to boost their engagement and loyalty and to serve as effective brand ambassadors. I was asked recently for my “top tips” on how companies, large and small, can improve their employee communication efforts. These were my top three recommendations: (more…)

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Walking The Talk: Do Your Actions Match Your Words?

Tuesday, November 11th, 2014

PricewaterhouseCoopers U.S. chairman Robert Moritz recently discussed the issue of engaging younger employees in an article for Harvard Business Review titled “The U.S. Chairman of PwC on Keeping Millennials Engaged.” While the article contains a number of intriguing insights, one point that stood out from a marketing perspective was (more…)

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An Often Overlooked Audience You Shouldn’t Ignore!

Tuesday, October 28th, 2014

I had an opportunity recently to speak to a group of human resource (HR) professionals in my community about a topic I’ve always been passionate about–employee communication. My undergraduate degree was in Psychology and Social Work. My dream as a child was to become a psychologist and, from seventh grade on, that was the path I thought I would take. However, during my senior year of college, I had my first internship and realized that I was not cut out to be a counselor. So, I pursued another path. I was working for a local governmental agency at the time, and I took an interest in HR management. The concept of employee motivation was very interesting to me and clearly aligned with the psychological principles I had learned about in school. So, I toyed with the idea of potentially creating or serving in a role that might be called a “corporate psychologist.”

Then, as fate would have it, (more…)

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Are you practicing effective B2E marketing?

Tuesday, January 28th, 2014

I  heard a term recently that I had never heard before, but that I wish had come up with: B2E marketing: for “Business to Employee.” Most are familiar with both B2C (business to consumer) and B2B (business to business) marketing and, of course, the concept is the same. This new acronym, though, really hits on a very, very important audience that many businesses overlook.  But, while I’ve spoken, written and consulted widely on the important role that employees can play as brand ambassadors, I didn’t coin the term. Darn! That said,  (more…)

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Don’t Overlook the Value of Internal Communication!

Monday, December 2nd, 2013

One of the frequently, and unfortunately, overlooked audiences for many organizations is employees. They are the “first line of defense” for ensuring that your key messages are accurately and energetically conveyed to external audiences. Yet, many organizations fail to effectively enlist employees in these efforts. (more…)

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Effective Internal Communication Drives Business Success Say Investors

Tuesday, October 16th, 2012

I had the opportunity, recently, to meet with some representatives of a private equity firm that has helped dozens of companies achieve success. Their track record has been impressive and their approach somewhat unique. They don’t just infuse money, they also infuse time, talent and expertise into ensuring that these companies do achieve the success they’re hoping for.

I asked them about the most common issue or problem they encountered when first working with these companies. I was surprised (more…)

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