Posts Tagged ‘New Year’s resolutions’

Our Top 3 Marketing Communications Resolutions for 2019

Monday, December 31st, 2018
The word New Year's resolution written on the blackboard with blank notesAs the New Year approaches it’s time to begin thinking about New Year’s resolutions. I’m pretty goal oriented and actually love this time of year–it’s always fun to look forward to new possibilities and make new plans for growth and achievement. I also believe that thinking about and committing our goals to some formal form (whether hard copy or online) serves to formally mark them in our minds and increases the odds that we will actually move forward to achieve them. Following are our top three marketing communications resolutions for 2019.
 
Develop a plan for 2019 and commit it to writing.
It doesn’t have to be a “fancy” or elaborate plan, but it’s important for businesses of any size to take the time to clarify their mission, vision and values, identify goals and measurable objectives, evaluate the internal/external environment, development strategies and tactics designed to leverage strengths and opportunities and overcome threats and weaknesses, and establish metrics to monitor success. I’m a strong proponent of strategy (hence the name of my company!) and the author of The Complete Idiot’s Guide to Strategic Planning.

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Looking Ahead to a Successful New Year!

Monday, December 28th, 2015

With the new year approaching, the thoughts of many turn to New Year’s resolutions. It’s an annual tradition of setting goals for the coming year that dates back millennia, according to Oklahoma State University’s “Newsline.” However, while a 2013 article from Forbes estimates that roughly forty percent of American’s make a New Year’s resolution, only eight percent end up keeping that resolution! We think we can beat that number. (more…)

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A Marketing Prediction and Fervent Wish for 2014

Tuesday, December 31st, 2013

One of the “hot topics” we’ve been following in 2013 is the trend toward more accountability and measurement for social media efforts. We’ve been doing a lot of research on the topic, speaking at conferences and writing articles for communication publications. Based on what we’ve seen we predict–and fervently hope–this is a trend that will continue. (more…)

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Challenges on the Horizon for Marketers in 2014

Thursday, December 5th, 2013

As 2014 rapidly approaches (I can’t believe how rapidly it’s approaching…) businesses are looking ahead to the New Year and thinking of the challenges and opportunities they will face. We recently responded to a reporter’s inquiry about marketing challenges lying ahead in 2014. Here’s our perspective:

There are two key challenges that businesses are likely to face in 2014 from a marketing standpoint: one is evergreen, the other is continuing to emerge: (more…)

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Marketing Resolutions for the New Year

Thursday, December 27th, 2012

As the New Year approaches it’s time to begin thinking about New Year’s resolutions, which might also be referred to as “strategic planning” — although those words tend to strike fear into the hearts of even the most focused of business professionals. I don’t know why, but I’m coming to accept it as a given. One of my resolutions for the New Year is to come up with a way of making planning less intimidating. “Good luck” say my business colleagues. But, I digress…

As you look forward to 2013, what are the fundamental issues that most impact your organization? What are the opportunities you hope to take advantage of? What are the challenges you hope to overcome?  Here are a few tips to get you started: (more…)

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Predictions for 2010

Thursday, December 31st, 2009

Okay – going out on a limb here, I know – but just couldn’t resist the “power of publication” with my own blog and all. Never before have I had such a great opportunity to share my personal thoughts with the masses at virtually no cost. Who knows, of course, how many people will actually see this. But – for the sake of posterity – here are my predictions for 2010. (more…)

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