Posts Tagged ‘Google+’
Tuesday, December 31st, 2019
This is the time of year for predictions and, as we approach a new decade, we thought we’d take a look back at the last decade to see how well the predictions we made then have held up. Here’s what we said then, where we are now and what we predict for 2020. (more…)
Tags: 2020 predictions, BERT, content marketing, Google+, predictions for 2020, SEO, Super Bowl
Posted in Content Marketing, Marketing and Branding | No Comments »
Thursday, December 21st, 2017
Recently Entrepreneur writer Nina Zipkin covered a fascinating infographic put together by The Website Group, a U.K. – based digital marketing agency, Ahrefs, an SEO tool platform. The infographic looks at data collected and analyzed by Ahrefs based on two million random keywords. By looking at the top ten ranking pages for each of those keywords, they pulled together some great insights on how long it takes to get to that coveted top-ten spot. (more…)
Tags: Adwords, Google algorithms, Google Analytics, Google search, Google+, keywords, long tail search, optimizing your website, search engine optimization, SEO, web site optimization, website optimization
Posted in Analytics, Internet Marketing | No Comments »
Tuesday, May 17th, 2016
Lately I’ve been receiving multiple submissions from random bloggers requesting that I share them on my site. It’s something that I’ve considered doing and have had a “to do” item for some time to come up with some criteria for reviewing and potentially publishing contributed content, but I just haven’t gotten around to it. Today, though, I received an item that I thought was useful enough, and non-promotional enough, that I felt it was worth sharing. (more…)
Tags: business communication apps, Dropbox, Google+, Hootsuite, linkedin, productivity apps
Posted in Business Development, Career Advice, Client Relations | No Comments »
Wednesday, April 15th, 2015
Engaging with customers has always been important, but it has arguably never been easier than it is today in an era where we have a myriad of online communication channels and means to engage with our audiences. Whether they’re across town, or on the other side of the globe, electronic media allows for forum for marketers to listen to, learn form and leverage their online communities in a variety of ways. (more…)
Tags: Customer Communication, facebook, Google+, linkedin, marketing online, online communities, online marketing, Snapchat, Social Media, Technology, twitter
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Monday, March 2nd, 2015
A friend recently expressed amazement that, in the process of conducting a Google search, Google somehow magically knew what she was searching for. She deemed the experience “creepy,” and many would say the same thing. Regardless of how creepy it may or may not be, though, it’s just the tip of the iceberg of something that consumers are experiencing more and more as they navigate the online world through laptops, tablets and smart phones. (more…)
Tags: consumer privacy, content management, content marketing, contextualized content, Google+, privacy concerns, Technology
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, July 8th, 2014
Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.
As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.
As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.
In my work I’ve found the keys to success to involve primarily two things: (more…)
Tags: content marketing, facebook, Google+, Instagram, likeable social media, linkedin, Pinterest, Social Media, social media marketing, twitter
Posted in Uncategorized | No Comments »
Tuesday, March 25th, 2014
We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity. (more…)
Tags: content management, content marketing, facebook, Google+, linkedin, measurement, metrics, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Wednesday, March 12th, 2014
Google+ is one of those relatively new social media tools that puzzles many, myself included. I’ve checked it out, dabbled with both a personal profile and a business page, deleted both, and started all over again. I have a few people in my circles and some people have me in theirs (many who are absolute strangers to me).
Recently, though, I had one of those “a ha!” moments about Google+ and why, for just about anybody hoping to be “discovered” online, it’s a must-use tool.
Here’s the thing: (more…)
Tags: facebook, Google+, linkedin, online marketing, SEO, Social Media, twitter
Posted in Uncategorized | No Comments »
Tuesday, February 11th, 2014
The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)
Tags: Advertising, content management, content marketing, facebook, Google+, Instagram, linkedin, Marketing, Pinterest, selling social media, Social Media, social media advertising, social media and the C-suite, twitter
Posted in Content Marketing | No Comments »
Tuesday, January 14th, 2014
We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)
Tags: content management, content marketing, facebook, Google+, internet marketing, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
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