Posts Tagged ‘Snapchat’

Don’t Slack With Your Social Media Marketing

Friday, September 20th, 2019

17877227 – social media

Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. (more…)

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Let’s Get Visual: A Look at Some Popular Visual Social Tools

Tuesday, July 5th, 2016

Colorful online icons - content marketing, visual content marketing, YouTubeThe old saying “a picture is worth a thousand words” has been around for decades and for good reason—visual images get attention. Studies indicate that adding visual images to online communications boosts the odds that audiences will both notice and engage with that content. For instance, according to HubSpot, an inbound marketing software platform company based in Cambridge, Massachusetts: (more…)

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The Benefits of Building an Online Community

Wednesday, April 15th, 2015

Engaging with customers has always been important, but it has arguably never been easier than it is today in an era where we have a myriad of online communication channels and means to engage with our audiences. Whether they’re across town, or on the other side of the globe, electronic media allows for forum for marketers to listen to, learn form and leverage their online communities in a variety of ways. (more…)

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