Posts Tagged ‘Google Analytics’

Social Media Metrics: Are You Focused on the Right Data?

Tuesday, July 25th, 2017

pen, magnifying glass and the working paper with a diagram

The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding, or missing entirely, key metrics. (more…)

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Mastering Data Analytics in a Data-Rich Marketing World

Friday, March 24th, 2017

Big data is the concept of tapping into the massive amounts of data collected every day on millions and millions of people conducting countless transactions around the world. The idea is that there is so much data available, you can not only draw conclusions about the characteristics of a market, but also draw correlation between those characteristics and purchasing behavior, and also determine causation, and also predict what they will do next. Powerful stuff. (more…)

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Are You Creating, or Removing, Barriers for People to Buy Your Product/Service?

Tuesday, May 10th, 2016

Sometimes I think the most simple thing that we can do as businesspeople and marketers is to “put ourselves in the shoes” – literally – of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however “slight,” that may interfere with – or obliterate – the purchasing process? (more…)

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Misconceptions about Social Media Data

Tuesday, October 20th, 2015

The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding or missing entirely key metrics. (more…)

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Using Google Analytics to Track Social Media Strategies 

Thursday, October 15th, 2015

It’s hard for marketers to escape the call to take full advantage of social media in their marketing efforts. The conventional wisdom is that it’s foolish to not utilize free or low-cost platforms like Facebook, LinkedIn and YouTube, which hold the potential to reach huge and targeted audiences; and, while some sites require payment for premium offerings, most are free for the basic service. (For an overview of ten popular tools, see (more…)

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Why Your Home Page Isn’t Really Your Home Page

Tuesday, June 16th, 2015

by Linda Pophal

 

For me, the summer months represent a relatively quiet time to catch up on some professional development activities that tend to be at the bottom of my list during busier times of the year. This summer, I’ve signed up for a few Coursera courses, including one called “Digital Analytics for Marketing Professionals.” One of the reading assignments led me, as is often the case, down a rabbit hole to more and more intriguing topics until I found myself looking at (more…)

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A Wealth of Social Media & Marketing Tips from Experts and Practitioners

Wednesday, September 17th, 2014

Just returned from the 6th Annual Social Media & Marketing Conference sponsored by the Eau Claire Area Chamber of Commerce and my head is spinning. It seems that no matter how much we may all think we know a lot about social media and/or marketing, there is always so much more to learn. I learned a lot today from both the presenters and other attendees. (more…)

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SEO: Optimizing for the “right” words and phrases–those that drive real results!

Thursday, April 24th, 2014

If you Google the term “strategic communications” my company — Strategic Communications — is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for.  (more…)

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What Are the “Right” Metrics to Measure Marketing Effectiveness?

Thursday, January 2nd, 2014

Over time, I’ve come to realize two things about my love for marketing:

  • I’m addicted to response. There’s nothing I like better than developing strategies and tactics, implementing them and seeing how well they worked. The higher the numbers, the greater the rush. The lower the numbers, the greater my need to boost them.
  • I’m comfortable with—even driven by—the ambiguity of marketing. There are no truly “right” answers to a lot of the questions that marketers ask, and I’m okay with that.

One of the questions that there isn’t a “right” answer to is a question that is posed frequently these days. “What are the ‘right’ metrics to measure marketing effectiveness?” (more…)

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Using Google Analytics Effectively

Thursday, August 22nd, 2013

We recently received a question from a reader asking if we had any advice on how to use Google Analytics effectively. We do! Google Analytics is a very powerful tool for determining how effectively your web site is both reaching, and engaging, your target audience. Each month we analyze our own web traffic, as well as the traffic of our clients. We’ve seen some common trends and have gained some interesting insights through this analysis. (more…)

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