Posts Tagged ‘measurement’
Thursday, April 17th, 2014
I’ve been speaking and writing a lot about how communicators can do a better job of connect with C-suite leaders to get traction for their ideas and proposals. Most recently, I presented a webinar for Mayo Clinic Center for Social Media and Ragan Communications on How to Talk Social Media to Your Hospital C-Suite. I also wrote a series of articles on the topic for IABC’s Communication World earlier this year. And I have a presentation coming up in May for Health Leaders Media.
Much of my work and research has been around issues related to social media but, in truth, (more…)
Tags: analytics, bottom line, C-suite, marketing measurement, measurement, ROI
Posted in Analytics, Marketing and Branding, Marketing Measurement, Social Media | No Comments »
Tuesday, March 25th, 2014
We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity. (more…)
Tags: content management, content marketing, facebook, Google+, linkedin, measurement, metrics, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing, Social Media | No Comments »
Tuesday, October 8th, 2013
It’s very important for businesses of any size to track the results of their marketing campaigns. Small businesses, in particular, are often “budget-challenged,” so it is especially important that they know that their marketing efforts are achieving desired results. The biggest benefit is that they will have information to tell them how to use their marketing budget most effectively.
There are a variety of ways they might track the effectiveness of these campaigns:
(more…)
Tags: Advertising, advertising results, Marketing, marketing strategy, measurement, measuring effectiveness
Posted in Advertising, Marketing and Branding, Marketing Measurement | No Comments »
Tuesday, July 30th, 2013
Communication folks – ever feel like you’re bumping your head against the wall trying to get “them” to “get it”? Maybe it’s time to take a step back, do a brutally honest self-assessment and consider that maybe, just maybe, you aren’t getting it! (more…)
Tags: health care, healthcare marketing, marketing communication, marketing metrics, measurement, ROI
Posted in Healthcare Communication and Marketing, Internet Marketing, Marketing Communication, Strategic Planning | No Comments »
Wednesday, October 31st, 2012
I spent my first 10 years in the field of direct marketing which, at that time, was very measurable compared to other forms of advertising. Today, online marketing allows marketers to gather even better and more immediate results on how they’re doing. Surprisingly, though, (at least to me) there are still a number of organizations–large and small–that are not using analytics to evaluate how they are doing in terms of connecting with, engaging and influencing their target audiences. And, in some cases, they are not acting on the information they attain. (more…)
Tags: Advertising, Brand Management, measurement, results, Social Media, Technology
Posted in Direct Marketing, Internet Marketing, Marketing Research, SEO, Social Media, Technology, Web Sites | No Comments »
Thursday, October 25th, 2012
One of the most important elements of successfully implementing a strategic plan of any size (whether a business plan, an annual company plan, a marketing plan, etc.) is establishing benchmarks or objectives that are specific and quantifiable and that will be tracked throughout the planning period. The use of dashboards is a great way to visually – and simply – convey information on how the organization is doing. Sharing this information openly (more…)
Tags: Business development, dashboards, data, measurement, metrics
Posted in Sales, Strategic Planning, Strategy | No Comments »
Tuesday, August 21st, 2012
Most businesses today have a web site. Once that web site has been up and active for a while, they often wonder whether their site is as effective as it might be. We work with a number of clients to help develop, position, evaluate and improve their web sites from a content standpoint (more…)
Tags: Advertising, Marketing, measurement, web site
Posted in Internet Marketing, Marketing and Branding, Web Sites | No Comments »
Thursday, August 9th, 2012
Working in large organizations I became very familiar with “leading” and “lagging” indicators and, admittedly, sometimes I found what I thought was the “complexity” of the concepts to be a bit overwhelming. But, I’m very data-driven and very committed to measuring the impacts of my efforts whether working in an organization, for a client or for myself. The premise is really quite basic: if you are looking for (more…)
Tags: Business development, measurement, Strategy
Posted in Business Development, Sales, Strategy | No Comments »
Thursday, July 26th, 2012
What are senior managers across the globe and across multiple industries concerned about these days? Reputation. So says a recent study conducted by Spencer Stuart and Weber Shandwick. Not surprising given the hit that many companies have taken over recent years in terms of their reputation, credibility and trust among consumers. So what are senior leaders’ expectations of the communications function according to the study? (more…)
Tags: Brand Management, health care, Healthcare, marketing strategy, measurement, results, Strategic Planning, Strategy
Posted in Healthcare, Healthcare Communication and Marketing, Marketing and Branding, Strategic Communications, Strategic Planning, Strategy | No Comments »
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