Posts Tagged ‘Google+’

Top Social Media Missteps: Are You Making These Mistakes?

Thursday, September 26th, 2013

There is no doubt that the rapid introduction of various social media platforms has dramatically changed the communication climate for businesses of all kinds. Whether you’re an independent consultant or author, work in a small “mom and pop” retail outlet, or a large multi-national conglomerate, social media is likely to play a part in communicating with key audiences. Unfortunately, sometimes the role of social media isn’t carefully considered. Messages are shared, but is anyone listening? Most importantly, are the right people listening? (more…)

Narrowing Your Audience: Be Clear to Connect

Tuesday, June 25th, 2013

One of the key decisions that communicators must make is how to segment their audience. Segmenting is basically dividing the overall audience into groups–or segments–that share commonalities so that they can be targeted more specifically. For instance, if you’re a health care organization, you could segment your audience into: women and men. You might further segment the women into audiences of: women of child-bearing age, pre-menopausal women, menopausal women, elderly women. Even among these audiences there might be some need to further segment.

There are (at least) two key points to consider about segmentation:

Are Your Social Media Efforts Addressing the Right Questions?

Friday, November 23rd, 2012

I work regularly with businesses, and independent consultants, on their marketing communication strategies, including social media strategies. The first two key points I address with my clients (whether for traditional or online media) are: (more…)

Social Media Mistakes that Businesses Make

Monday, November 19th, 2012

I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.

Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see (more…)