Posts Tagged ‘advertising copy’

Get Results With These 10 Tested Copywriting Tips

Monday, July 16th, 2018

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.

Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)

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Do Buyer Personas = Stereotypes? Yes, but…

Thursday, March 8th, 2018

We recently responded to a reporter’s question of: “Are buyer/audience personas just a better way to say ‘stereotypes’?”

The answer:

Yes, but…

(more…)

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The Power – and Importance of – Verisimilitude

Tuesday, August 19th, 2014

When I first learned the skill of copywriting several years ago I was fortunate enough to learn from one of the masters – Herschell Gordon Lewis. He had a concept that has stuck with me since then, partly because I like the word and partly because I like what the word means from a marketing standpoint. Verisimilitude. (more…)

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