Posts Tagged ‘freelancers’

Evaluating and Choosing the Right Content Creator for Your Brand

Tuesday, December 22nd, 2015

Nobody would dispute that “content is king” in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That’s good news for the agencies and freelancers who are positioned to provide quality content; their numbers are growing exponentially.

That can be both a good and a bad thing for the companies that need unique, high-quality content to feed consumer demand and stand out from the competition. (more…)

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Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Marketing Measurement, Strategic Communications, Web Sites | No Comments »

Ideas for Choosing and Working Effectively With Freelancers

Thursday, December 10th, 2015

According to a recent article in Harvard Business Review,  freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)

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Posted in Career Advice, Content Marketing, Small Business Strategy, Strategic Communications | No Comments »