As Super Bowl LII in Minneapolis between the Philadelphia Eagles and New England Patriots approaches, it’s an obvious time to take another look at some of the data on the marketing spectacle that surrounds the event. Here we address some of the top questions many consumers have as they prepare to watch the commercials (er, game…) (more…)
Posts Tagged ‘Super Bowl ads’
Answers to Your Top Questions About Super Bowl Advertising
Thursday, February 1st, 2018The New Extended Life of Super Bowl Commercials
Tuesday, February 14th, 2017In the world of advertising, perhaps no event is as highly touted as the Super Bowl — or at least its commercials. According to the National Retail Federation (NRF), nearly 190 million were expected to tune into the Super Bowl this year, making the four-hour event a prime venue for advertisers. And unlike most events where many viewers use modern technology to fast-forward through annoying advertisements, Super Bowl advertisers have an eager audience. In fact, the NRF reports that 17.7 percent — about 43 million people — say the commercials are the primary reason they watch the game. All that access comes at a price, of course. (more…)
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