Posts Tagged ‘blogging’

How to Build a Blog That Generates Results

Tuesday, May 30th, 2017

So you’ve finally put in the effort to develop a respectable blog. You’re posting regularly and consistently, and you’re posting about topical material relevant to your target audience. But nobody’s reading it. A common challenge we see with businesses trying to beef up their online presence is that they haven’t done enough to drive traffic to their blog. Here are some basic tips to help boost your blog traffic. (more…)

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Building a Better Blog

Thursday, July 28th, 2016

Keyboard - smallIt’s hard to overstate the value of a good blog and the impact it can have on your business. Here when we’re talking about value, we’re talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish yourself, and your organization, as thought leaders in your industry.

We’ve been blogging since February, 2009, and we’ve been doing it consistently (one of our highly recommended strategies for success). Here are our “top tips” on building a blog that will generate real results: (more…)

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Content Marketing: A Deep Dive Into the Definition

Thursday, June 30th, 2016

Podcasting and other forms of content marketingContent marketing is, as the words suggest, using content to market yourself, your company, your products or your services. The key distinction between “content” and “content marketing” is the purpose behind the content. Content marketing is done with the ultimate goal of generating a positive marketing impact for an individual or organization.

It’s important to note, though, that while marketing is at the basis of these activities, effective content marketing does not take a heavy sales approach. On the contrary, content marketing is more subtle than a sales appeal—and far more valuable to its recipients. That was true when John Deere launched “The Furrow,” and it is still true today, 120 years later. (more…)

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How to Build Thought Leadership Through Blogging

Tuesday, April 19th, 2016

Keyboard - smallBlogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? (more…)

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Building Better Blogs Through Quality, Targeted Content

Thursday, January 14th, 2016

In the digital age, so much of your marketing success depends on your online presence. Just as you wouldn’t run a shoddy, run-down brick and mortar store, you simply can’t have a tacky-looking website. By the same token, you need to give potential customers a reason to come to your site. Gas stations operate on razor-thin margins on gasoline to get customers into their convenience stores — the real moneymakers. Similarly, many business websites use a content-rich, regularly-updated blog with appeal to their target audience to drive traffic to their site. And just because you aren’t a digital marketing expert, doesn’t mean you can’t put together a great blog your audience will be drawn to. (more…)

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Avoiding the Pitfalls of Content Marketing

Wednesday, November 11th, 2015

In today’s marketing environment, content is king. Content is what drives potential customers to your website and gets them to know your brand and what your organization has to offer. Often, potential customers are first and foremost content consumers. They don’t care about your products or services, but if you have something interesting to show or tell them, they might keep returning to your site and getting to know your brand in the process.

But content marketing isn’t easy, and there are many pitfalls. (more…)

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An “Inside Out” Approach to Engaging Your Audience

Thursday, July 2nd, 2015
We work with companies and individuals in the business-to-business (B2B) space on content marketing planning and implementation, including the use of social media. The greatest challenge—and opportunity—for companies of any kind is generating content that is going to be valued by their audience. That often means thinking, as we like to say, “from the outside in.”

(more…)

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Why Your Home Page Isn’t Really Your Home Page

Tuesday, June 16th, 2015

by Linda Pophal

 

For me, the summer months represent a relatively quiet time to catch up on some professional development activities that tend to be at the bottom of my list during busier times of the year. This summer, I’ve signed up for a few Coursera courses, including one called “Digital Analytics for Marketing Professionals.” One of the reading assignments led me, as is often the case, down a rabbit hole to more and more intriguing topics until I found myself looking at (more…)

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Best Blogging Practices

Tuesday, May 19th, 2015
Blogging can seem like a big commitment and, to a certain degree, it is. After all, you don’t want to start a blog without committing to posting to it regularly. But the time and effort don’t have to be overwhelming. I started this blog in February 2009 and have been posting to it regularly ever since. Over the past few years, I’ve been posting a couple of times a week.

I have five tips for those wanting to start a blog, or do a better job of managing an existing blog: (more…)

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The Biggest Mistake You May Be Making With Your Blog

Thursday, May 14th, 2015

A client contact asked me recently what I consider to be the “biggest mistake” bloggers make as they attempt to connect with their audiences. I’m sure there are many! I have been publishing this blog for several years now, and we also work with various clients to create and manage their blogs. There are a variety of mistakes that I have made (and, hopefully, learned from!) and many missteps that I see others make as well. (more…)

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