Posts Tagged ‘creating content’

Is Content Marketing a Viable Lead Generation Tactic? Yes, but…

Friday, January 17th, 2020

We saw a question recently in an online group to the effect of: “Is content marketing a viable lead generation tactic?” Great question, but not one that can be easily answered. The short answer is a resounding YES! But…

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Content Marketing and the Pathway to Purchase

Tuesday, January 23rd, 2018

Business owners know that bringing in new sales can be extremely challenging and often frustrating. More often than not, a potential prospect never makes it from sales lead to paying customer. There are a number of steps along the path to purchase and prospects can be lost at any one. But it doesn’t have to be this way! At least not in the world of online marketing. Great content generation can help move prospects through your sales funnel more effectively. (more…)

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