Posts Tagged ‘public relations’

How Even Very Small Businesses Can Gain Media Exposure

Thursday, May 10th, 2018

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingFor any business, getting your name out there in the marketplace and in front of potential customers is crucial for bringing in revenue. This is particularly true for new or small businesses that don’t have much, if any, name recognition. This is where public relations, or “PR,” can be extremely beneficial; it’s a low-cost, high-impact means of generating awareness, preference and driving business to your doorstep or website.

Here are some important things to know about PR and how you can put it to work for you. (more…)

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Best Practices for Correcting Potentially Costly PR Missteps

Thursday, November 16th, 2017

Public relations can be a tricky business. Issues can emerge very quickly and unexpectedly, and just as quickly become very public. Both experienced PR professionals, as well as non-professionals forced into a PR role from time to time, have to think on their feet, acting on both instinct and experience. Particularly in a lightening-fast communication environment, it’s not surprising that there are often mistakes made by PR professionals and others in the public eye.  (more…)

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Strategic Communications Featured as a Leading PR Firm on Clutch

Friday, October 27th, 2017

Customer reviews, client reviews, best PR firm, public relations, content marketingStrategy matters. Not only for our clients, but also for our own team. Strategy is what sets the foundation of a successful partnership, project, or campaign. Part of our strategy at Strategic Communications is being included on Clutch. Clutch is a reviews platform for businesses in the IT services and traditional marketing industries. Their coverage of public relations firms has been continuously growing over the last few years, with over 1,000 companies involved.  Strategic Communications recently joined their growing list, making us very proud that we’ve been able to rise to the top as a leading provider in the PR space. (more…)

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Sponsorships Can be a Slippery Slope

Tuesday, October 24th, 2017

Sports fans and students of media and advertising are no doubt aware of the perceived sexist comments recently made by Carolina Panthers quarterback Cam Newton toward a female sports reporter. When asked by Charlotte Observer reporter Jourdan Rodrigue about the route-running of Panthers receiver Devin Funchess during an October 4 press conference, Newtown stunned the gathered reporters. (more…)

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Driving Revenue Through Public Relations and Media Placement

Thursday, July 13th, 2017

At a basic level, generating a profit in business revolves around a simple formula: revenues – costs = profits. In other words, the goal is to bring in more money than you spend. This is what makes the marketing function so tricky for many businesses. Marketing – if done properly – drives revenue. At the same time, marketing can be a significant part of an organization’s budget. According to a recent CMO survey, marketing can account for as much as a quarter of the overall budget for the consumer packaged goods industry, and ten percent for industries like retail wholesale and healthcare/pharmaceuticals.

So, any time you can find a way to do successful marketing on the cheap, it’s a great idea to take advantage. Using PR and free publicity to drive revenue is one of these methods, and here we examine what it takes to be successful. (more…)

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Caution: Don’t Let External Audiences Kidnap Your Brand!

Thursday, December 1st, 2016

A fundamental principle ibrand management, building a brand, brand management, corporate branding, corporate rebranding, reputation managementn the world of marketing is that an organization does not control its brand. This may seem counterintuitive at first, but the truth is that the market, your current and potential customers, and consumers define your brand. You can try to influence your brand through your marketing communication efforts but, ultimately, no business can fully control the perceptions of the masses.

This is a lesson that athletic shoe company New Balance recently learned — and is still learning — the hard way. (more…)

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Preparing for a Social Media Crisis: Before it Happens

Tuesday, September 20th, 2016

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingAt Strategic Communications, we are firm believers in the value of social media and online publicity for a business. It’s a huge part of what we do and what we advise our clients to do. But, while the impact of social media on a business is overwhelmingly positive, there are occasionally situations that have the potential to be extremely damaging to a company’s reputation and livelihood. We’re talking, of course, about the dreaded social media crisis. (more…)

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Even Very Small Businesses Can Benefit From Strategic PR

Thursday, June 23rd, 2016

Creative business corporate work concept: tablet computer PC, modern black glossy touchscreen smartphone with news internet web site, stack of newspapers, cup or mug of fresh coffee and metal ballpoint pen on wooden office table

Publicity is key for any business, and while most companies probably think first about paid advertising, there’s no reason you need to spend money to get the word out about your product and service offerings. Savvy marketers are always looking for ways to get free publicity through third parties, such as news outlets or celebrities. For example, having a popular sports figure wear your company’s clothing or shoes can make your brand seem trendy and relevant. An industry publication mentioning an award or positive survey your product or service received can add credibility and a sense of value. A news story about a grand opening of a new branch of your business increases consumer awareness.

And it’s not just the fact that the publicity is free that makes third-party promotion so desirable. (more…)

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5 Top Tips to Get the Media Coverage You’re Looking For

Tuesday, February 23rd, 2016

There are a lot of people, and businesses, out there hoping to get “free” media exposure. Many struggle, though, to attract attention from the reporters, editors and producers that serve as intermediaries between them and the audiences they hope to reach through PR/media relations. We frequently hear people say things like: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. (more…)

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Understanding the Changing Nature of Public Relations (PR)

Tuesday, February 2nd, 2016

As we move further into 2016, it’s an appropriate time for PR firms to reflect on the changing nature of their industry. What’s changing in the tools available and the expectations of customers? (more…)

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