Posts Tagged ‘public relations’

Important Marketing and Branding Takeaways From Krispy Kreme and a Youthful Entrepreneur

Wednesday, November 27th, 2019

by Justin Grensing, Esq., MBA

Every once in a while, a real-life situation comes up that lends itself nicely to some core marketing concepts. These serve as great teaching tools and discussion points because they actually happened, and they’re relatable. Here’s a recent example involving Krispy Kreme and an entrepreneurial college student. (more…)

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What Notre Dame Donations Can Teach Us About Philanthropic Marketing

Wednesday, May 22nd, 2019

by Justin Grensing, Esq., MBA

Corporate philanthropy can be a great way to boost an organization’s brand. Customers like supporting companies they feel are contributing to the good of society, and philanthropy often comes with various forms of publicity as well—whether it’s media coverage of a donation or sponsor recognition attached to an event or building.

The recent tragic fire at Paris’s historic and world-famous Notre Dame cathedral (more…)

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What We Can Learn From Amazon’s HQ2 Failure

Thursday, March 7th, 2019

by Justin Grensing, Esq., MBA

 We recently wrote a blog post on some of the lessons to be learned from a decision by retail giant Amazon to abandon plans to open one half of its HQ2 in New York City. The media have been quick to label the decision as a failure and a PR disaster for the firm that stirred up months of media frenzy when it announced its search for an HQ2 several months ago. (more…)

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When Your Brand is the Victim of an Epic Fail

Tuesday, March 5th, 2019

 

20846299 - typography illustration poster of brand management wordsby Justin Grensing, Esq., MBA

Companies spend big money on celebrity endorsements. Nike alone spends billions of dollars on celebrity endorsements each year. Sometimes, the endorsements simply serve to bring publicity to a brand. Or they may entice consumers who want to emulate celebrities they respect. “A Taiwanese study shows that consumers show greater recall of products that have been endorsed by celebrities—regardless of whether they are actual fans or not,” says Guided Selling. (more…)

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Key Takeaways From Amazon’s NYC Exodus

Thursday, February 21st, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsby Justin Grensing, Esq., MBA

On February 14 – Valentine’s Day – Amazon announced a break up with New York City. The company faced intense backlash from community members after it was announced that the much-anticipated HQ2 would be split between New York and Arlington Virginia.

Here are some takeaways from a marketing perspective on the tech giant’s big decision. (more…)

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Best Practice Insights: Include PR Implications in Decision-Making Processes

Saturday, February 16th, 2019

by Justin Grensing, Esq., MBA

 

In recent weeks there have been multiple high-profile instances of company policies garnering unwanted national attention. (more…)

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They Call It Public RELATIONS for a Reason

Tuesday, November 27th, 2018

(excerpted from 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure)

What’s the most important thing that any business person should know about working with the media? Relationships matter! I’ve been working with the media for a number of years — both as one of them in my role as a business journalist and on the other side of the relationship as a PR professional. Because I’ve had a foot in both camps for so long, I don’t have the same level of fear or anxiety about working with the media as many often do. I don’t view the media as “the enemy,” but as an ally in most cases. I need the media to help me get important messages out to various audiences. The goal: (more…)

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How Social Media is Changing Advertising and PR

Wednesday, November 21st, 2018

(excerpted from 21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure)

In the “old days,” there was advertising and there was PR. Advertising was paid communication that we created about ourselves. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication option that has had, and will continue to have, a marked impact on both advertising and PR. (more…)

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3 Steps for Gaining Traction as a Thought Leader

Tuesday, July 3rd, 2018

So you want to be an expert? Seems like just about everybody does these days and social media makes it relatively easy, and very inexpensive, to take steps to gain expert status, or thought leadership. We work with a wide range of clients, primarily in business-to-business (B2B) related industries, many who are business consultants wishing to establish themselves as thought leaders in various industries. Here are “3 Steps for Gaining Traction as a Thought Leader”: (more…)

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How Even Very Small Businesses Can Gain Media Exposure

Thursday, May 10th, 2018

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingFor any business, getting your name out there in the marketplace and in front of potential customers is crucial for bringing in revenue. This is particularly true for new or small businesses that don’t have much, if any, name recognition. This is where public relations, or “PR,” can be extremely beneficial; it’s a low-cost, high-impact means of generating awareness, preference and driving business to your doorstep or website.

Here are some important things to know about PR and how you can put it to work for you. (more…)

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