Posts Tagged ‘philanthropy’

4 “Must Haves” to Reap the Marketing Value of Charitable Giving

Monday, December 11th, 2023

Corporate giving to charities has seen a significant increase since 2016. In 2021, corporations donated an estimated $21.08 billion to U.S. charities, marking an increase of 23.8% from the previous year. This trend continued into 2022, with corporate giving estimated to have increased by 3.4%, totaling $29.48 billion. This increase in corporate giving is part of a broader trend in corporate philanthropy, with giving having increased by more than 15% for 6 out of 10 companies in recent years.

Why? (more…)

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What Notre Dame Donations Can Teach Us About Philanthropic Marketing

Wednesday, May 22nd, 2019

by Justin Grensing, Esq., MBA

Corporate philanthropy can be a great way to boost an organization’s brand. Customers like supporting companies they feel are contributing to the good of society, and philanthropy often comes with various forms of publicity as well—whether it’s media coverage of a donation or sponsor recognition attached to an event or building.

The recent tragic fire at Paris’s historic and world-famous Notre Dame cathedral (more…)

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Supporting the Community: Tough Choices Need to be Approached Strategically

Thursday, June 26th, 2014

Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way?

Research from the Council on Foundations, indicates that over a 10-year period, companies with good corporate citizenship images and programs enjoyed a 33 percent lead in growth of profits over competitors without such programs.

These efforts, though, need to be done strategically! The factors that go into determining whether you will support specific goodwill advertising requests are the same factors that go into virtually every business decision you make: your market, your business objectives and the resources you have available (your budget).

As you work to develop your own “goodwill policy,” follow these steps: (more…)

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