Posts Tagged ‘effective public relations’

10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media Coverage

Tuesday, July 18th, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.

Here we take a look at 10 common, and easily fixable, mistakes. How many are you making?   (more…)

Key Takeaways From Amazon’s NYC Exodus

Thursday, February 21st, 2019

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsby Justin Grensing, Esq., MBA

On February 14 – Valentine’s Day – Amazon announced a break up with New York City. The company faced intense backlash from community members after it was announced that the much-anticipated HQ2 would be split between New York and Arlington Virginia.

Here are some takeaways from a marketing perspective on the tech giant’s big decision. (more…)

Best Practice Insights: Include PR Implications in Decision-Making Processes

Saturday, February 16th, 2019

by Justin Grensing, Esq., MBA

 

In recent weeks there have been multiple high-profile instances of company policies garnering unwanted national attention. (more…)

Driving Revenue Through Public Relations and Media Placement

Thursday, July 13th, 2017

At a basic level, generating a profit in business revolves around a simple formula: revenues – costs = profits. In other words, the goal is to bring in more money than you spend. This is what makes the marketing function so tricky for many businesses. Marketing – if done properly – drives revenue. At the same time, marketing can be a significant part of an organization’s budget. According to a recent CMO survey, marketing can account for as much as a quarter of the overall budget for the consumer packaged goods industry, and ten percent for industries like retail wholesale and healthcare/pharmaceuticals.

So, any time you can find a way to do successful marketing on the cheap, it’s a great idea to take advantage. Using PR and free publicity to drive revenue is one of these methods, and here we examine what it takes to be successful. (more…)