Social media is a key marketing tool that no business should overlook. To stay relevant to your audience, this medium requires being fluid and agile while staying up to date on the latest trends, buzz and news. Unfortunately, much of the news and buzz of 2016 has been around some of the great celebrities we’ve lost, including athletes, astronauts, politicians, actors and musicians. Commenting on these tragedies is, obviously, a sensitive matter, making it especially important to exercise caution before casting messages into cyberspace. Unfortunately, too often, even big businesses who we’d assume know better, commit egregious social faux pas. (more…)
Posts Tagged ‘newsjacking’
Lessons Learned When Newsjacking Goes Awry…
Sunday, January 1st, 2017Tags: media relations, newsjacking, pr, Social Media, social media missteps
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Content Marketers: What You Need to Know About Newsjacking
Tuesday, August 23rd, 2016David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: Advertising, content curation, David Meerman Scott, digital marketing, Marketing, media relations, newsjacking, online marketing, SEO, Social Media
Posted in Content Marketing, Journalism, Marketing and Branding, Publishing | No Comments »
“Newsjacking”: New Term, Big Opportunities
Tuesday, December 15th, 2015David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
Tags: B2B marketing, content marketing, newsjacking, online marketing, PR and media relations
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Publishing, Social Media, Technology | No Comments »