Posts Tagged ‘media coverage’

Why You Might NOT Want to Become a Thought Leader

Saturday, January 13th, 2018

Thought leadership is something we talk about a lot, and for good reason: it can be a great marketing vehicle—if done correctly.Because content marketing is so prevalent these days, creating and disseminating content across a wide range of channels (traditional and digital) is more cost-effective than ever before. And people are hungry for useful, relevant content.

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Working With the Media? Relationships Matter!

Thursday, February 6th, 2014

What’s the most important thing that any business person should know about working with the media? Relationships matter! I’ve been working with the media for a number of years–both as one of them in my role as a business journalist and on the other side of the relationship as a PR professional. Because I’ve had a foot in both camps for so long, I don’t have the same level of fear or anxiety about working with the media as many often do. I don’t view the media as “the enemy” but as an ally in most cases. I need the media to help me get important messages out to various audiences. The goal:

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Gaining Traction With the Media

Thursday, October 3rd, 2013
When I work with students and clients I like to tell them that there are four ways that consumers (whether B2B or B2C) learn about companies and their products and services:
  • Their own personal experiences
  • Word of mouth (WOM) from colleagues, friends and relatives
  • Media coverage/PR
  • Advertising done by these organizations

I list them in order from most impactful, to least. And, while advertising certainly plays an important role for many organizations, media exposure is more credible. Why? Because media coverage represents somebody else talking about you, versus you talking about yourself. It is not necessary to spend a lot of money on traditional advertising to get results these days. In fact, there are multiple opportunities for even the smallest of organizations to make an impact. For those seeking to boost awareness, preference and demand for their products and services without investing large amounts of money in paid advertising, the steps are: (more…)

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Decline of News Media Industry May Hold Opportunities For You: Here’s Why

Wednesday, March 20th, 2013

Pew’s recently released analysis of the state of the news media appears, upon first analysis, to be nothing but dismal. The report indicates that newspaper newsroom cutbacks left the industry down 30 percent since its peak in 2000–actually below 40,000 full-time employees for the first time since 1978! Instead of news as we know it, most of these “news” outlets are focused on reporting sports, weather and traffic. Even CNN’s news packages are down nearly half according to the report.

But, for businesses, business professionals and would-be thought leaders there’s a silver lining here.  (more…)

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Is The News Release — aka Press Release — Dead?

Tuesday, March 12th, 2013

There was a long, lengthy and actually quite interesting (for communication nerds like me, anyway…) discussion in a LinkedIn group recently about the proper terminology for a commonly used communication tool designed to generate interest from the media — is it a “press” release, a “news” release, a “media” release or something else? Truth be told, it probably doesn’t matter what we call it — what really matters, pointed out the pragmatists in the group — is whether or not the desired results are achieved. And that created an entirely separate discussion! Regardless of what you call it, is the practice of sending out self-proclaiming statements via “snail” mail or, now, email, a thing of the past? Are there better, more effective, means of generating media attention? The answer–yes, and no… (more…)

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Looking for PR/media coverage? Some do’s and don’ts.

Tuesday, December 18th, 2012

Like many writers/PR people, I have been fortunate to have experience in both worlds. As a freelance writer for a number of years I often turn to PR professionals and publicists for assistance in finding sources. And I learn a lot from them about what works and what doesn’t in terms of providing journalists (me, in this case) with useful information. I use the things I learn with my “freelancer writer hat” on when I’m attempting to generate PR/media coverage for my business or my clients.

I’ve learned a lot from the bad examples I see from over-zealous, inexperienced and annoying PR people or “experts.” (more…)

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