Posts Tagged ‘best practices for media coverage’

How NOT to Use Tools Like HERO and Qwoted to Gain Media Coverage

Tuesday, May 21st, 2024

First there was Profnet. Then HARO (Help A Reporter Out). Then other similar tools entered the space, clearly to combat a decline in the value of pitches these early channels were generating. Most recently, Peter Shankman, the guy who created HARO, has launched HERO (Help Every Reporter Out). It’s a welcome new tool that, at least for now, seems to be successfully thrwarting the fake profiles and bot/GenAI-generated pitches. (more…)

Some of Our Clients Want Coverage in WSJ—Many Don’t. Here’s Why.

Thursday, July 21st, 2022

What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?

Well – as in many things in life the answer is (more…)

Getting Media Coverage: 7 Best Practices That Really Work

Friday, May 22nd, 2020
Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just that. And, the good news these days is that you don’t need to hire an expensive PR firm or publicist to get the exposure you’re looking for (although we do offer those services at a very reasonable rate). You may also be interested in our book, 21st Century Secrets to Effective PR, which offers our own tips as well as tips and best practices from many other PR practitioners.

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