Posts Tagged ‘news releases’

7 Tips for Working Effectively With the Media

Tuesday, October 4th, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).

Media coverage is not “free,” however. (more…)