Archive for the ‘PR and Media Relations’ Category
Thursday, May 10th, 2018
For any business, getting your name out there in the marketplace and in front of potential customers is crucial for bringing in revenue. This is particularly true for new or small businesses that don’t have much, if any, name recognition. This is where public relations, or “PR,” can be extremely beneficial; it’s a low-cost, high-impact means of generating awareness, preference and driving business to your doorstep or website.
Here are some important things to know about PR and how you can put it to work for you. (more…)
Please follow and like us:
Tags: getting media exposure, media exposure, media relations, pr, public relations
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Saturday, January 13th, 2018
Thought leadership is something we talk about a lot, and for good reason: it can be a great marketing vehicle—if done correctly.Because content marketing is so prevalent these days, creating and disseminating content across a wide range of channels (traditional and digital) is more cost-effective than ever before. And people are hungry for useful, relevant content.
(more…)
Please follow and like us:
Tags: content marketing, getting publicity, media coverage, pr, publicity, thought leadership
Posted in Content Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, January 2nd, 2018
There have been some long, lengthy and actually quite interesting (for communication nerds like me, anyway) discussions in LinkedIn and other groups about the proper terminology for a commonly used communication tool designed to generate interest from the media — is it a “press” release, a “news” release, a “media” release or something else? Truth be told, it probably doesn’t matter what we call it — what really matters, pointed out the pragmatists in the group — is whether or not the desired results are achieved. And that created an entirely separate discussion!
Regardless of what you call it, is the practice of sending out self-proclaiming statements via “snail” mail or, now, email, a thing of the past? Are there better, more effective means of generating media attention? The answer is yes, and no… (more…)
Please follow and like us:
Tags: getting media attention, media pitches, media release, news media, news release, pitching the media, press release
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, December 7th, 2017
Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.
Unfortunately, we don’t always leverage those relationships to best advantage. (more…)
Please follow and like us:
Tags: business networking, networking, networking professionally, professional networking
Posted in Business Development, Career Advice, Client Relations, Community Relations, Influencer Marketing, Marketing, Marketing and Branding | No Comments »
Thursday, November 16th, 2017
Public relations can be a tricky business. Issues can emerge very quickly and unexpectedly, and just as quickly become very public. Both experienced PR professionals, as well as non-professionals forced into a PR role from time to time, have to think on their feet, acting on both instinct and experience. Particularly in a lightening-fast communication environment, it’s not surprising that there are often mistakes made by PR professionals and others in the public eye. (more…)
Please follow and like us:
Tags: crisis communication, crisis communications, crisis management, pr, public relations
Posted in Media Relations/PR, PR and Media Relations, Strategy | No Comments »
Tuesday, October 31st, 2017
For many businesses, connecting with and selling to a target market can be challenging enough on its own. But, when a competitor jumps into the mix and badmouths your product, service or entire company, an entirely new front opens up. Consider a local grocer watching TV when an ad comes on from a competitor discussing how the local grocer’s produce is not as fresh as the competitor’s and that its product selection is less expansive. Many marketers and business owners struggle with how to respond. Do you ignore the attack? Do you hit back? (more…)
Please follow and like us:
Tags: competitive environment, competitive threats, handling negative online comments, negative advertising, social media and crisis management
Posted in Competition, Customer Service, PR and Media Relations, Strategic Communications | No Comments »
Friday, October 27th, 2017
Strategy matters. Not only for our clients, but also for our own team. Strategy is what sets the foundation of a successful partnership, project, or campaign. Part of our strategy at Strategic Communications is being included on Clutch. Clutch is a reviews platform for businesses in the IT services and traditional marketing industries. Their coverage of public relations firms has been continuously growing over the last few years, with over 1,000 companies involved. Strategic Communications recently joined their growing list, making us very proud that we’ve been able to rise to the top as a leading provider in the PR space. (more…)
Please follow and like us:
Tags: best PR firm, client reviews, client testimonials, content marketing, pr, public relations
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, PR and Media Relations | No Comments »
Tuesday, October 24th, 2017
Sports fans and students of media and advertising are no doubt aware of the perceived sexist comments recently made by Carolina Panthers quarterback Cam Newton toward a female sports reporter. When asked by Charlotte Observer reporter Jourdan Rodrigue about the route-running of Panthers receiver Devin Funchess during an October 4 press conference, Newtown stunned the gathered reporters. (more…)
Please follow and like us:
Tags: bad PR, Cam Newton, influencer marketing, negative PR, public relations, spokespeople, sponsorships and endorsements
Posted in Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, August 30th, 2017
Regardless of one’s politics, it is fair to say that the current presidential administration has caused a great deal of controversy on many fronts, creating fresh headlines nearly every week. One of the most visible manifestations of this has been the attention paid to the president’s communications team. Fans of late night are no doubt aware of former press secretary Sean Spicer’s combative press conferences, Saturday Night Live’s parodies of those press conferences, and Spicer’s disdain for those parodies. Spicer’s interactions with the news media were one of the most talked about aspects of the young administration.
Then his replacement came on the job — for a total of 10 days. (more…)
Please follow and like us:
Tags: crisis communications, media relations, pr, President Trump, press corp, Scaramucci, Spicer, Trump administration
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, August 23rd, 2017
I’ve been involved in both PR/media relations and business journalism for a number of years. So many years, in fact, that I can recall the days when I had to write copy on a typewriter without an auto-correct function. I honestly can’t even fathom how I managed to do that. Think about the work (and re-work) involved in making even simple edits to a document. You’d literally have to pull out one sheet and start from scratch. Even more mind-boggling (even for me) is that I wrote quite lengthy articles that way. (more…)
Please follow and like us:
Tags: Beloit College Mindset List, digital media, gatekeepers, media, media outlets, media relations, pr
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
How to Respond Effectively to Negative Advertising
Tuesday, October 31st, 2017For many businesses, connecting with and selling to a target market can be challenging enough on its own. But, when a competitor jumps into the mix and badmouths your product, service or entire company, an entirely new front opens up. Consider a local grocer watching TV when an ad comes on from a competitor discussing how the local grocer’s produce is not as fresh as the competitor’s and that its product selection is less expansive. Many marketers and business owners struggle with how to respond. Do you ignore the attack? Do you hit back? (more…)
Tags: competitive environment, competitive threats, handling negative online comments, negative advertising, social media and crisis management
Posted in Competition, Customer Service, PR and Media Relations, Strategic Communications | No Comments »