Posts Tagged ‘corporate goodwill’

4 “Must Haves” to Reap the Marketing Value of Charitable Giving

Monday, December 11th, 2023

Corporate giving to charities has seen a significant increase since 2016. In 2021, corporations donated an estimated $21.08 billion to U.S. charities, marking an increase of 23.8% from the previous year. This trend continued into 2022, with corporate giving estimated to have increased by 3.4%, totaling $29.48 billion. This increase in corporate giving is part of a broader trend in corporate philanthropy, with giving having increased by more than 15% for 6 out of 10 companies in recent years.

Why? (more…)

Tags: , , , ,
Posted in PR and Media Relations | No Comments »

Difficult Choices Require Strategic Approach

Saturday, March 7th, 2009

Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)

Tags: , , , , , ,
Posted in Uncategorized | No Comments »