Posts Tagged ‘getting media coverage’

Driving Revenue Through Public Relations and Media Placement

Thursday, July 13th, 2017

At a basic level, generating a profit in business revolves around a simple formula: revenues – costs = profits. In other words, the goal is to bring in more money than you spend. This is what makes the marketing function so tricky for many businesses. Marketing – if done properly – drives revenue. At the same time, marketing can be a significant part of an organization’s budget. According to a recent CMO survey, marketing can account for as much as a quarter of the overall budget for the consumer packaged goods industry, and ten percent for industries like retail wholesale and healthcare/pharmaceuticals.

So, any time you can find a way to do successful marketing on the cheap, it’s a great idea to take advantage. Using PR and free publicity to drive revenue is one of these methods, and here we examine what it takes to be successful. (more…)

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Contributed Content and Thought Leadership: Two Ingredients for Great Media Coverage

Tuesday, November 1st, 2016

Creative business corporate work concept: tablet computer PC, modern black glossy touchscreen smartphone with news internet web site, stack of newspapers, cup or mug of fresh coffee and metal ballpoint pen on wooden office table

Marketers are often on the lookout for opportunities for free publicity, and why not? Marketing can be expensive, and it’s hard to beat free when it comes to getting bang for your buck. While some businesses have found success in outlandish publicity stunts, we certainly don’t recommend such a dramatic approach, especially for those working in more conservative industries—e.g. healthcare, financial services, etc., where so much of the organization’s focus relies on promoting an image of safety and responsibility. However, that doesn’t mean that there aren’t still opportunities for free or inexpensive publicity, even in super conservative organizations. Here are a few tips we and our clients have had steady success with: (more…)

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Looking for Media Coverage? Stay Off the Phones!

Tuesday, September 16th, 2014

As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact. The good news?

(more…)

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What You May Be Doing Wrong When You’re Pitching to the Media

Tuesday, June 24th, 2014

At least once a week – maybe more often – I’ll have a prospect or client say to me:  “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons.

Here are 5: (more…)

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Media Interview Tips: How to Get the Coverage You’re Hoping For!

Thursday, June 5th, 2014

After all of your hard work to interest an appropriate media channel (one that reaches your desired target audience) in a story about you or your business pays off, the work is just beginning! It may be hard to believe, but getting the interview is often the easy part — doing a good job during your interactions with the reporter is the really tough part. It’s what determines whether or not your name and information will ever see the light of day.

When we conduct media training, here are the general tips we share: (more…)

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Media Pitch Best Practices: Your Name in the News!

Thursday, April 11th, 2013

At least once a week – maybe more often – I’ll have a prospect or client say to me:  “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)

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