Posts Tagged ‘getting media coverage’
Tuesday, July 18th, 2023
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.
Here we take a look at 10 common, and easily fixable, mistakes. How many are you making? (more…)
Tags: effective media coverage, effective public relations, free publicity, getting media coverage, getting publicity, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, June 20th, 2023
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! (more…)
Tags: attracting media attention, establishing thought leadership, getting media coverage, media relations, pr, thought leadership, your name in the news
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, October 4th, 2022
It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. (more…)
Tags: fake news, getting media coverage, media relations, news releases, newsjacking, pr, press releases, public relations, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, May 20th, 2021
It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”
Businesses of many kinds recognize the value that getting their name in the news can hold. After all, it’s a third-party, non-biased, source of information about them, their organizations, products and services that, if positive, can generate goodwill and business. Fortunately, it’s not really that difficult to get great media exposure. The process, though, is quite a bit different than it was years ago. (more…)
Tags: free advertising, free publicity, getting media coverage, media coverage, media exposure, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Friday, May 22nd, 2020

Companies of all types and sizes understand that media coverage can be a great way to get their names in front of audiences of all types. Today’s massive media market means ample opportunity to do just that. And, the good news these days is that you don’t need to hire an expensive PR firm or publicist to get the exposure you’re looking for (
although we do offer those services at a very reasonable rate). You may also be interested in our book,
21st Century Secrets to Effective PR, which offers our own tips as well as tips and best practices from many other PR practitioners.
(more…)
Tags: best practices for media coverage, getting media coverage, media coverage, media relations, pr, PR practices
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Thursday, July 13th, 2017
At a basic level, generating a profit in business revolves around a simple formula: revenues – costs = profits. In other words, the goal is to bring in more money than you spend. This is what makes the marketing function so tricky for many businesses. Marketing – if done properly – drives revenue. At the same time, marketing can be a significant part of an organization’s budget. According to a recent CMO survey, marketing can account for as much as a quarter of the overall budget for the consumer packaged goods industry, and ten percent for industries like retail wholesale and healthcare/pharmaceuticals.
So, any time you can find a way to do successful marketing on the cheap, it’s a great idea to take advantage. Using PR and free publicity to drive revenue is one of these methods, and here we examine what it takes to be successful. (more…)
Tags: effective public relations, getting media coverage, HARO, media relations, pr, ProfNet, public relations
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, November 1st, 2016

Marketers are often on the lookout for opportunities for free publicity, and why not? Marketing can be expensive, and it’s hard to beat free when it comes to getting bang for your buck. While some businesses have found success in outlandish publicity stunts, we certainly don’t recommend such a dramatic approach, especially for those working in more conservative industries—e.g. healthcare, financial services, etc., where so much of the organization’s focus relies on promoting an image of safety and responsibility. However, that doesn’t mean that there aren’t still opportunities for free or inexpensive publicity, even in super conservative organizations. Here are a few tips we and our clients have had steady success with: (more…)
Tags: getting media attention, getting media coverage, HARO, media relations, pr, ProfNet
Posted in Media Relations/PR, PR and Media Relations | No Comments »
Tuesday, September 16th, 2014
As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact. The good news?
(more…)
Tags: getting media coverage, Journalism, journalists, media exposure, media relations, pr, public relations
Posted in Media Relations/PR, PR and Media Relations | No Comments »