Posts Tagged ‘targeting customers’

The 3 C’s of Marketing and STP: How they Align

Thursday, October 29th, 2020
The 3 C’s of Marketing (company, customers and competitors)  is a popular model used to help businesses and marketers develop marketing strategies by encouraging them to think about their customers and what they value, what they have to offer that address what customers value/need, and what others (competitors) are offering. It’s a model that also aligns very well with another three-pronged marketing approach: segmenting, targeting, and positioning.

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