Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. (more…)
Posts Tagged ‘attracting and retaining customers’
Customer Intent: Elusive, but Not Impossible to Obtain
Wednesday, September 27th, 2023Love the One You’re With: Why You Should Focus the Most on Your Current Customers
Thursday, December 2nd, 2021One of the most common mistakes I see many businesses fall prey to, and especially small businesses, is focusing too much on getting in new customers/clients and not enough on nurturing the customers they already have. I think most businesspeople are widely familiar with data that indicates that existing customers represent more value in terms of repeat business, at less investment of time and money, than seeking new clients/customers. Yet far too many small businesses, perhaps because they’re worried about keeping the customer pipeline full, neglect the customers they already have.Savvy small businesses can take steps to nurture those new customer relationships by being proactive and process-oriented in their approach. For instance:
The 3 C’s of Marketing and STP: How they Align
Thursday, October 29th, 2020
The 3 C’s of Marketing (company, customers and competitors) is a popular model used to help businesses and marketers develop marketing strategies by encouraging them to think about their customers and what they value, what they have to offer that address what customers value/need, and what others (competitors) are offering. It’s a model that also aligns very well with another three-pronged marketing approach: segmenting, targeting, and positioning.
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