Customer or buyer intent refers to the motivations that drive consumer behaviors—not simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. (more…)
Posts Tagged ‘attracting and retaining customers’
Customer Intent: Elusive, but Not Impossible to Obtain
Wednesday, September 27th, 2023Love the One You’re With: Why You Should Focus the Most on Your Current Customers
Thursday, December 2nd, 2021
The 3 C’s of Marketing and STP: How they Align
Thursday, October 29th, 2020