Archive for the ‘Strategic Communications’ Category

Blogs: A Natural Starting Point for Content Marketing

Tuesday, March 8th, 2016

At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.

Obviously, part of implementing an effective blogging strategy require developing quality content for the blog.  Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: (more…)

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Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing

Tuesday, January 12th, 2016

In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)

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Leveraging User-Generated Content to Boost Your Brand

Thursday, January 7th, 2016

Past and existing customers are extraordinary marketing resources for any business. What better way to tout your product or service than to use the “don’t take it from me” approach by turning the microphone over to a satisfied customer with no personal interest in supporting your brand? (more…)

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Evaluating and Choosing the Right Content Creator for Your Brand

Tuesday, December 22nd, 2015

Nobody would dispute that “content is king” in the 21st century. Marketers are scrambling to create, distribute, and repurpose content in ways that resonate with their audiences. Demand for original content has likely never been higher and continues to climb. That’s good news for the agencies and freelancers who are positioned to provide quality content; their numbers are growing exponentially.

That can be both a good and a bad thing for the companies that need unique, high-quality content to feed consumer demand and stand out from the competition. (more…)

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Ideas for Choosing and Working Effectively With Freelancers

Thursday, December 10th, 2015

According to a recent article in Harvard Business Review,  freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)

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Email Marketing: Updating an Old Standard for Today’s Consumer

Tuesday, December 8th, 2015

Email marketing is still a staple of any digital marketer’s repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options. (more…)

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Small Business and Content Marketing: Opportunities Abound but Strategy is Key

Tuesday, December 1st, 2015

Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)

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The Highs and Lows of Being a Content Marketing Manager

Thursday, October 8th, 2015

by Linda Pophal

When I tell people what I do for a living, they often ask me how I like life as a social media manager and consultant. Because many of our website visitors and blog readers are engaged in the industry or considering becoming social media managers, I thought it might be of interest to them if I shared some of those personal reflections. (more…)

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Critiquing Marketing Pieces in Context 

Thursday, October 1st, 2015

Have you ever been in a situation where you were asked to give your opinion about a marketing piece of some kind: an advertisement, brochure, website, etc.? This is a relatively common question when interviewing for a marketing position or when pitching your services to a potential business client, so chances are you have. What has your response been?  (more…)

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