Posts Tagged ‘corporate communications’

Blending Old and New Media for Advertising Success

Tuesday, April 26th, 2016

Native advertisingNative ads—ads that reside seamlessly within content, giving the appearance of editorial material—have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales. At least that’s the goal. (more…)

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Crisis Communications: Be Prepared for Anything

Thursday, July 30th, 2015

by Linda Pophal

I was a public affairs director and director of corporate communications in the energy and healthcare industries; in both cases we had well-developed crisis response plans and conducted drills regularly. While helpful, the drills were really not sufficient to prepare us 100 percent for the crises that came up. These included major power outages in the energy industry, major medical incidents that brought large numbers of people to the hospital and generated widespread media attention, and employee relations issues. Surprisingly, what turned out to be our most widely covered and most contentious issue while I worked with the healthcare organization was (more…)

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