Posts Tagged ‘STP’
The 3 C’s of Marketing and STP: How they Align
Thursday, October 29th, 2020STP: A Useful Marketing Acronym
Thursday, October 17th, 2013One of the marketing concepts that I find many people struggle with–even marketing professionals–is defining a target audience. Seems pretty simple but, in fact, most people tend to cast a very wide net when determining who to target their marketing messages to. Much of this is because, I’m sure, we all have a tendency to believe that our product or service could appeal to a large segment of the market. So we attempt to reach the masses and, as a result, fail to effectively position our product or service within the minds of an audience that is most likely to respond. (more…)