Posts Tagged ‘employee brand ambassadors’

Creating a Plan to Improve Corporate Communications

Tuesday, October 5th, 2021
Effective corporate communication has always been important. Now, though, in a hybrid and continuing uncertain corporate environment, it’s more important than ever for organizations to determine how effective their corporate communications efforts are, and what adjustments or improvements need to be made to keep employees engaged, productive, and employed!
What worked pre-pandemic almost certainly doesn’t work anymore. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward.

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5 Branding Missteps You Should Avoid

Thursday, March 15th, 2018

 

Branding is an area we explore regularly with clients – conducting brand audits, developing brand positioning, etc. Some of the most common errors we see are: (more…)

Engaging Employees Productively in Social Media Marketing Efforts

Tuesday, February 7th, 2017

It’s not always easy to tie marketing spend to an increase in revenue — even defining a standard way to measure return on marketing investment (ROMI or MROI) can be difficult — which can often mean that marketing managers struggle to increase their budgets. While we wholeheartedly stand by the fact that a well-crafted and well-implemented marketing strategy will bring in far more revenue than it costs to put in place, there’s always room for low-cost or no-cost strategies. And, as we’ve stressed before, employees can be great brand ambassadors. (more…)

What do your employees know about your brand?

Tuesday, April 15th, 2014

In our work with organizations, primarily in service professions (e.g. healthcare, consulting), we often find one critical audience overlooked–employees. Particularly for service organizations, employees are everything. They literally are the product! If they aren’t kept informed about your company’s mission, vision, values and desired brand image, they can’t help you support your brand.

The big question for you: do your employees understand your desired brand image?  (more…)

For Service Organizations, Employees Rule!

Thursday, May 23rd, 2013

I have been working on the development of a training session on developing employees as brand ambassadors for a service organization and, as I’ve been conducting my research and gathering examples, I’m struck as always by the critical role that employees play in either strengthening or damaging the brand, and the woefully inadequate attention that most organizations pay  to helping them be successful in that role. The organization I’m working with is a refreshing exception–they recognize the importance of establishing strategy at the top of the organizations, preparing managers to serve as coaches and role models for service excellence and setting the stage for effective employee engagement through communication.

The steps in the process seem fairly straightforward and linear: (more…)