I gave a presentation on employee communications recently to a group of about 80 HR people representing about 60 different organizations. I asked the group, through a show of hands, to indicate how many had an internal communication plan. None. Wow. Conversely, a majority of the group had (more…)
Posts Tagged ‘employee brand ambassadors’
Without a Plan Your Internal Communication Efforts May Be Falling Flat
Tuesday, July 19th, 2022Are You Overlooking Your Most Important Audience?
Thursday, June 23rd, 2022I’m often surprised that the most overlooked audience when it comes to communicating with key constituents is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. This may be because of the assumption that (more…)
Creating a Plan to Improve Corporate Communications
Tuesday, October 5th, 2021
5 Branding Missteps You Should Avoid
Thursday, March 15th, 2018
Branding is an area we explore regularly with clients – conducting brand audits, developing brand positioning, etc. Some of the most common errors we see are: (more…)
What do your employees know about your brand?
Tuesday, April 15th, 2014In our work with organizations, primarily in service professions (e.g. healthcare, consulting), we often find one critical audience overlooked–employees. Particularly for service organizations, employees are everything. They literally are the product! If they aren’t kept informed about your company’s mission, vision, values and desired brand image, they can’t help you support your brand.
The big question for you: do your employees understand your desired brand image? (more…)
For Service Organizations, Employees Rule!
Thursday, May 23rd, 2013I have been working on the development of a training session on developing employees as brand ambassadors for a service organization and, as I’ve been conducting my research and gathering examples, I’m struck as always by the critical role that employees play in either strengthening or damaging the brand, and the woefully inadequate attention that most organizations pay to helping them be successful in that role. The organization I’m working with is a refreshing exception–they recognize the importance of establishing strategy at the top of the organizations, preparing managers to serve as coaches and role models for service excellence and setting the stage for effective employee engagement through communication.
The steps in the process seem fairly straightforward and linear: (more…)