Posts Tagged ‘pathos’

Why Your B2B Content Team Needs to Be Good at Storytelling

Monday, July 22nd, 2024

Using GenAI for content marketing - tips and best practicesPopular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance?

This is a question I responded to recently on LinkedIn.

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The Power of Ethos, Logos, and Pathos in Writing Promotional Copy

Friday, July 21st, 2023

It’s not uncommon for students in both high school and higher ed to question whether what they’re learning will actually have relevance in the real world of work. There are three concepts, though, from several speech classes I taught at the undergraduate level, that I’ve found to be extremely helpful in creating content designed to resonate with various needs and preferences of the target audience: ethos, logos, and pathos. Before I lose you, trust me, these are really simple concepts that you can use to create and evaluate your promotional content. (more…)