Are You Being Too Engaged With Your New Customers?

June 18th, 2024

Customer reviews, client reviews, best PR firm, public relations, content marketingI’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries.

And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. Read the rest of this entry »

Why AI-Generated Content is Likely to Miss Emerging Trends

June 12th, 2024

I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.

And I started to notice something interesting. Read the rest of this entry »

Finding the Right Balance Between Standard Processes and Variation

June 4th, 2024

Women considering yes, no, maybe optionsI was playing Solitaire on a flight recently and was struck by how much I like developing and following standardized processes, yet how likely I am to vary from a process when I think it’s appropriate.

The trouble is Read the rest of this entry »

Building Productivity Into Your Social Media Time

May 29th, 2024

When I talk to people about their greatest challenges with social media, what I most frequently hear is “fnding time to stay engaged.”

I can definitely relate.

Currently I’m attempting to maintain two Twitter accounts (business), two LinkedIn accounts (business) and one Facebook account (personal) for myself, along with a growing number of accounts for clients. And, I need to Read the rest of this entry »

How NOT to Use Tools Like SOS and Qwoted to Gain Media Coverage

May 21st, 2024

First there was Profnet. Then HARO (Help A Reporter Out). Then other similar tools entered the space, clearly to combat a decline in the value of pitches these early channels were generating. Most recently, Peter Shankman, the guy who created HARO, has launched SOS (formerly, and quite briefly, HERO). It’s a welcome new tool that, at least for now, seems to be successfully thrwarting the fake profiles and bot/GenAI-generated pitches. Read the rest of this entry »

Tips for Adding GenAI to Your Martech Stack

May 7th, 2024

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.

Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. Read the rest of this entry »

The Rise of Voice Search and Its Impact on SEO

April 30th, 2024

You’re sitting at your desk, talking to a colleague about a trip to Spain you’re planning. The next thing you know, you’re seeing ads for Spain pop up in Google search and on Facebook. It’s not magic. It’s the power of voice search. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.—to create a comprehensive profile that they can use for ad targeting. Not all voice assistants do this, and the process is actually more complex than it may seem, but it’s illustrative of the shift from text to voice in consumers’ search habits. Voice search is on the rise. Read the rest of this entry »

Fact Checking AI: A Must Do to Maintain Your Brand Value

April 25th, 2024

A Conference Board survey, in collaboration with Ragan Communications, found that while almost 90% of marketing and communication professionals have used generative AI (GenAI) tools, their feelings about the usefulness of these tools are mixed—only about four out of ten expect GenAI to improve work quality and creativity—three in ten expect it to deteriorate outputs.

So I decided to do some further research and experimenting on my own. Read the rest of this entry »

A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

April 17th, 2024

Whatever happened to…

Over the past decade, we’ve seen a number of iconic brands simply disappear without a great deal of fanfare. On the other hand, we’ve seen the meteoric rise of new players that quickly captured the hearts, minds—and wallets—of consumers. But will they be able to sustain their gains? Only time will tell.

Here we take a look at some of the “losers,” and some of the “winners” and try to determine what it is that keeps a brand strong. Read the rest of this entry »

Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

April 11th, 2024

I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.

Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!), and how they should do this. I jumped at the chance!

Read the rest of this entry »