September 21st, 2022
It is not uncommon for me to be approached by a client or a potential client who wants to “develop their brand.” They are often surprised to find that they already have one—we all do.
You may also be surprised to learn that, whether you realize it or not, you have a brand identity. You may not know what that identity is, but you have one!
Many business owners believe that they define their brand. In truth, a brand is defined by your customers or clients. The definition is based on Read the rest of this entry »
Tags: B2B brand, brand audit, Brand Management, branding, consumer brand, top brands
Posted in Marketing and Branding | No Comments »
September 8th, 2022
In interviewing for a job several years ago, I went through a round of interviews with various members of the organization. When meeting with the Chief Administrative Office (CAO), he handed me a brochure and said: “What do you think about this brochure?” My immediate thought was: “In what regard?,” but I resisted the urge to say that and, instead, said:
Read the rest of this entry »
Tags: audience analysis, competitive analysis, marketing goals and objectives, marketing research, marketing strategy, Strategic Planning
Posted in Strategic Communications | No Comments »
September 6th, 2022
Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not.
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Tags: 4 Ps of Marketing, Advertising, Marketing, marketing strategy, negative word of mouth, positive word-of-mouth, promotion, word of mouth
Posted in Uncategorized | No Comments »
September 1st, 2022
Digital technology available today makes it possible to hyper-personalize communications with customers and prospects. But, just because you can, doesn’t mean you should. I think the biggest mistake that marketers can make in pursuing hyper-personalization Read the rest of this entry »
Tags: content marketing, customer privacy, digital marketing, hyper personalization, personalized marketing messages
Posted in Uncategorized | No Comments »
August 30th, 2022
A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs.
Personally, I think the whole field of blogging is Read the rest of this entry »
Tags: blogging, blogging best practices, blogging ideas, content marketing, ghostwriting, making blogs pay, writing for blogs
Posted in Blogging, Content Marketing, Marketing and Branding | No Comments »
August 25th, 2022
Sometimes I think the most simple thing that we can do as businesspeople and marketers is “put ourselves in the shoes” of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however slight, that may interfere with—or obliterate—the purchasing process?
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Tags: analytics, customer engagement, customer satisfaction, Customer Service, marketing measurement, marketing strategy, strategic marketing
Posted in Analytics, Marketing and Branding, Marketing Measurement | No Comments »
August 23rd, 2022
A few years ago I was at a craft show—an annual outing where I sell beaded jewelry that I design and “dabble in” throughout the year. Unlike previous shows, that year I sold hardly any earrings, usually a high demand item both because of their uniqueness and low price, I think (I have to be honest with myself!). Instead, that year I sold Read the rest of this entry »
Tags: customer acquisition, customer analysis, customer input, customer research, marketing decisions, marketing research
Posted in Marketing and Branding, Marketing Measurement, Marketing Research | No Comments »
August 18th, 2022
Want a quick tip to help you evaluate the effectiveness of your advertising copy? It’s simple. Just take a look and see how many times you use words like “we” or “our.” What’s wrong with those words? They’re you-focused, vs. they-focused—they being the target prospects you’re hoping to influence in some way. Instead of words like “we” and “our,” your copy should include Read the rest of this entry »
Posted in Uncategorized | No Comments »
August 16th, 2022
Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and Read the rest of this entry »
Tags: forecasting, market analysis, marketing budget, marketing planning, marketing plans, projecting sales, sales projections, strategic marketing, Strategic Planning
Posted in Marketing and Branding, Promotions | No Comments »
August 7th, 2022
On July 17 I got the daily Wordle word in just one try.
Creature of Habit
I did what I always do in the morning after waking up. I immediately grabbed my phone to check messages (like real people are emailing and texting me during the night; no, my messages are primarily ads and spam but I compulsively check every day anyway). I drank my first cup of coffee for the day. I read the daily paper (yeah, I still read a hard copy local morning paper even though about 99% of everything else I read is digital). I caught up on Words With Friends—and then I played Wordle.
Every morning when it’s time for Wordle I launch the app and then I just stare at the 30 boxes on the screen for a few seconds until a five-letter word “comes” to me. Read the rest of this entry »
Tags: odds of winning Wordle, odds of Wordle in one try, probabilities, strange and unusual, word games, Wordle
Posted in Just Interesting | No Comments »
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