Posts Tagged ‘brand advocates’

X, Hoofbeat, Whatever: Does It Really Matter What You Call Your Brand?

Thursday, July 11th, 2024

Loyal fans are loyal fans. The more loyal they are the more they feel a sense of ownership over the brands they’re loyal to. Just ask Harley motorcycle owners. Because of their loyalty and sense of ownership, they can often be quite put off when brands make changes they don’t like. Like changes to the brand names they’ve become accustomed to.

Case in point: (more…)

How to Get Customers to Spread the Good Word

Tuesday, June 30th, 2015

by Linda Pophal

 

wrote a post recently about the value of positive public relations compared to other ways of generating awareness and preference for organizations. I made the point that what others say about us (e.g. positive word-of-mouth) is always more impactful than what we say about ourselves. One reader followed up with a question: “So how do we get our satisfied customers/alumni to talk about us more?”

This was my response: (more…)