Posts Tagged ‘brand advocates’

How to Get Customers to Spread the Good Word

Tuesday, June 30th, 2015

by Linda Pophal

 

wrote a post recently about the value of positive public relations compared to other ways of generating awareness and preference for organizations. I made the point that what others say about us (e.g. positive word-of-mouth) is always more impactful than what we say about ourselves. One reader followed up with a question: “So how do we get our satisfied customers/alumni to talk about us more?”

This was my response: (more…)

Please follow and like us:
error