10 Simple, and Easy to Fix, Errors That May Be Keeping You From Getting Media Coverage

July 18th, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.

Here we take a look at 10 common, and easily fixable, mistakes. How many are you making?   Read the rest of this entry »

Marketing’s New Reality: The Metaverse

July 11th, 2023

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally all professions today.

The opportunities can be both exciting and overwhelming. Read the rest of this entry »

ChatGPT: Opportunities and Risks Related to AI-Generated Content

July 5th, 2023

Information Technology Digital Network Concept - generative AI - ChatGPT

AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, Read the rest of this entry »

A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought Leaders, Business Consultants, and Authors

June 20th, 2023

content marketing, content management, newsjacking, social media, digital marketing, SEO, online marketingIn today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! Read the rest of this entry »

Mastering Hashtags: Unleashing the Power of Social Media Engagement

June 16th, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. To maximize the reach and visibility of your content, it’s essential to understand and use hashtags effectively. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy. Read the rest of this entry »

Early Applications for Using ChatGPT as a Content Creation Aid

June 13th, 2023

ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.

It’s truly amazing.

Multiple Use Cases

We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: Read the rest of this entry »

Five Tips for Finding Credible Sources to Interview for Professional Articles

June 10th, 2023

 

Here we offer five effective tips to help you find credible sources for your B2B articles.

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10 Tips to Help You Commit to Constant Prospecting

June 7th, 2023

Hiring marketing or content marketing talent?One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of focusing on prospecting even when you’re very, very busy.

It’s wisdom that I was well aware of when I started my business, Strategic Communications, in 2008, and at first was very easy to do. I wasn’t that busy after all during the early days (especially since this was 2008 and the beginning of a recession!). But as many consultants warned me what I’ve fallen prey to over the years was slacking off on prospecting when my workload became too heavy. Read the rest of this entry »

Content Marketing Hack: Using Generative AI to Create Powerful and Compelling Content

June 2nd, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. In this blog post, we’ll look at some of the best tips for getting the most out of generative AI for content marketing. Read the rest of this entry »

Working With Influencers

May 30th, 2023

What do Richard Simmons, Ron Popeil, George Foreman, and Kim Kardashian have in common? Many readers may not have even heard of the first three names, but they do share something in common with Kim Kardashian: They are early examples of influencers.

While influencer marketing often seems to be a factor of the digital age, it’s a concept that has been around for decades—ever since people began selling products and looking for ways to spread the word. In the digital environment, influencer marketing can be both more challenging and riskier. Marketers have only to do a search for “influencer marketing lawsuits” to learn about thousands of lawsuits that have been filed against influencers—and the companies that have used them. Read the rest of this entry »