Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.
Content Hacks for Companies on a Tight Budget
November 22nd, 2022The Power and Potential of Local Search
November 17th, 2022Think about how you use search engines (most likely Google) to find information about goods and services you are planning to purchase. Chances are, in most cases, your searches are local. Sure Amazon is a top consumer site when purchasing things, but since the pandemic and in a tight economy, there’s a growing interest in “buying local.” Read the rest of this entry »
Top Tip for Getting Media Coverage – Let’s Keep This Short and Sweet
November 15th, 2022
Digital Marketing and the Small Business: A Perfect Match
November 10th, 2022Most small businesses don’t have the big budgets that big brands have. Yet they need to make an impact through their marketing and communication efforts. That, obviously, can be a challenge.
Digital marketing, though, represents significant opportunity for small businesses.
Should Your Messaging Vary Across Social Media Platforms?
November 8th, 2022“Social media” is often referred to collectively as though “social media” is a single entity. Of course, it’s not. Each channel is different—reaching different people and sharing messaging in different ways. LinkedIn is very business-focused. TikTok is based on short, entertaining video clips. Facebook is highly social—a place for people to connect with friends and relatives.
Many organizations and individuals using social media for business purposes, to connect and engage prospects and customers, use multiple channels.
One foundational question they face is: “Should my messaging vary across social media platforms?”
10 Copywriting Tips to Get Better Results
November 3rd, 2022Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something–most likely to purchase your product or service. Here’s how: Read the rest of this entry »
You’ve got it. I want it. But you won’t let me buy it?
November 1st, 2022A while ago my husband went to the movie theatre to buy some tickets that we were going to give to some people who had helped us out with a project. He wanted 8 tickets. The theatre said “No, sorry – we only Read the rest of this entry »
Top Strategies for Increasing Customer Engagement
October 27th, 2022Too often when marketers think about increasing customer engagement, they tend to err on the side of selecting promotional options. That, though, is often premature and can result in a lot of money spent unnecessarily. Worse, in some cases, their efforts can also work against them. Read the rest of this entry »
Continued High Demand for High Quality Content
October 25th, 2022The world has changed in many ways over the past several years, especially due to the widespread impact of the pandemic–largely bad, but with some good. Like the recognition among many companies that many employees can work effectively, and productively, outside of traditional work settings. And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. Read the rest of this entry »
7 Tips for Working Effectively With the Media
October 4th, 2022It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
Media coverage is not “free,” however. Read the rest of this entry »