July 18th, 2023
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts.
Here we take a look at 10 common, and easily fixable, mistakes. How many are you making? Read the rest of this entry »
Tags: effective media coverage, effective public relations, free publicity, getting media coverage, getting publicity, working with the media
Posted in Media Relations/PR, PR and Media Relations | No Comments »
July 11th, 2023
Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally all professions today.
The opportunities can be both exciting and overwhelming. Read the rest of this entry »
Tags: digital communication, digital marketing tools, marketing innovation, metaverse, technology in marketing
Posted in Internet Marketing | No Comments »
July 5th, 2023

AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, Read the rest of this entry »
Tags: AI, artificial intelligence, Bard, ChatGPT, content marketing, generative AI, machine learning
Posted in Content Marketing | No Comments »
June 20th, 2023
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! Read the rest of this entry »
Tags: attracting media attention, establishing thought leadership, getting media coverage, media relations, pr, thought leadership, your name in the news
Posted in Media Relations/PR, PR and Media Relations | No Comments »
June 16th, 2023
In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. To maximize the reach and visibility of your content, it’s essential to understand and use hashtags effectively. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy. Read the rest of this entry »
Tags: hashtags, hashtags on Facebook, hashtags on LinkedIn, hashtags on Twitter, Social Media, trending topics, using hashtags
Posted in Content Marketing, Marketing and Branding | No Comments »
June 13th, 2023
ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.
It’s truly amazing.
Multiple Use Cases
We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: Read the rest of this entry »
Tags: ChatGPT, generative AI, pros and cons of ChatGPT, using ChatGPT
Posted in Content Marketing, Marketing and Branding | No Comments »
June 7th, 2023
One of the key lessons I remember from a time when I did a lot of writing about consulting and had the opportunity to interact with dozens, maybe hundreds, of consultants, was the importance of focusing on prospecting even when you’re very, very busy.
It’s wisdom that I was well aware of when I started my business, Strategic Communications, in 2008, and at first was very easy to do. I wasn’t that busy after all during the early days (especially since this was 2008 and the beginning of a recession!). But as many consultants warned me what I’ve fallen prey to over the years was slacking off on prospecting when my workload became too heavy. Read the rest of this entry »
Tags: Business development, connecting with prospects, constant prospecting, prospect nurturing
Posted in Business Development, Career Advice, Client Relations | No Comments »
June 2nd, 2023
Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. In this blog post, we’ll look at some of the best tips for getting the most out of generative AI for content marketing. Read the rest of this entry »
Posted in Uncategorized | No Comments »
May 30th, 2023
What do Richard Simmons, Ron Popeil, George Foreman, and Kim Kardashian have in common? Many readers may not have even heard of the first three names, but they do share something in common with Kim Kardashian: They are early examples of influencers.
While influencer marketing often seems to be a factor of the digital age, it’s a concept that has been around for decades—ever since people began selling products and looking for ways to spread the word. In the digital environment, influencer marketing can be both more challenging and riskier. Marketers have only to do a search for “influencer marketing lawsuits” to learn about thousands of lawsuits that have been filed against influencers—and the companies that have used them. Read the rest of this entry »
Tags: becoming an influencer, influencer marketing, marketing through influencers, marketing to influencers, micro-influencers
Posted in Internet Marketing, Marketing and Branding | No Comments »