Posts Tagged ‘GenAI’
Wednesday, June 12th, 2024
I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.
And I started to notice something interesting. (more…)
Tags: GenAI, GenAI for marketing, generative AI, pros and cons of ChatGPT, using ChatGPT
Posted in AI - Artificial Intelligence, Content Marketing, Marketing and Branding | No Comments »
Tuesday, May 7th, 2024
![](http://blog.stratcommunications.com/wp-content/uploads/2024/01/Content-crossword-300x200.jpg)
Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.
Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. (more…)
Tags: artificial intelligence, content marketing, GenAI, generative AI, marketing stack, marketing technology
Posted in AI - Artificial Intelligence, Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Thursday, February 29th, 2024
![Women considering yes, no, maybe options](http://blog.stratcommunications.com/wp-content/uploads/2016/04/Yes-No-Maybe-300x200.jpg)
GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.
Here’s a list of 20 to get you thinking before the weekend and the end of the month. (more…)
Tags: content marketing, GenAI, GenAI for marketing, using GenAI, writing with GenAI
Posted in Content Marketing | No Comments »
Wednesday, February 21st, 2024
As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. (more…)
Tags: content creation, content marketing, demand for writers, GenAI, journalists, the writing life, writing with GenAI
Posted in AI - Artificial Intelligence, Content Marketing | No Comments »
Wednesday, January 31st, 2024
While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.
For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!
(more…)
Tags: AI, AI in content marketing, AI in marketing, artificial intelligence, GenAI, generative AI, predictive analytics
Posted in AI - Artificial Intelligence, Marketing and Branding | No Comments »
Tuesday, November 14th, 2023
Generative AI (ChatGPT is one popular example) holds a lot of promise for researchers and content creators of all kinds, but it may also pose some risks that have not yet been fully explored, such as the risk of copyright infringement. As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators. What risks does that have for those relying on this information—sometimes verbatim—especially when it might be inaccurate? Here we take a look at written content generated by AI and the implications content creators need to be aware of. (more…)
Tags: Bard, ChatGPT, GenAI, generative AI
Posted in Content Marketing, Internet Marketing | No Comments »
Tuesday, October 10th, 2023
If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget.
It holds a lot of promise but also, potentially, a lot of peril for users.
(more…)
Tags: ChatGPT, content marketing, copyright infringement, GenAI, generative AI, new technology in marketing, plaigarism, pros and cons of ChatGPT, using ChatGPT, using technology in marketing
Posted in Content Marketing | No Comments »