Posts Tagged ‘GenAI’

20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes

Thursday, February 29th, 2024

Women considering yes, no, maybe options

GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.

Here’s a list of 20 to get you thinking before the weekend and the end of the month. (more…)

GenAI’s Impact on Content Creators, Especially Writers

Wednesday, February 21st, 2024

Will GenAI replace real writers? Time will tell.As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. (more…)

New Ways I’m Using GenAI for Content Marketing

Monday, February 12th, 2024

Using GenAI for content marketing - tips and best practicesI was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. (more…)

AI-Powered Predictive Analytics in Marketing Decision-Making

Wednesday, January 31st, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!

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Generative AI and Copyright Issues: What You Need to Know

Tuesday, November 14th, 2023

Generative AI (ChatGPT is one popular example) holds a lot of promise for researchers and content creators of all kinds, but it may also pose some risks that have not yet been fully explored, such as the risk of copyright infringement. As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators. What risks does that have for those relying on this information—sometimes verbatim—especially when it might be inaccurate? Here we take a look at written content generated by AI and the implications content creators need to be aware of. (more…)

Opportunities for Building Generative AI Into Work Processes

Tuesday, October 10th, 2023

If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget.

It holds a lot of promise but also, potentially, a lot of peril for users.

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