Posts Tagged ‘creativity’

Just Because You Can, Doesn’t Mean You Should!

Tuesday, May 8th, 2018

There’s an old saying that has been used to describe exceptional salespeople: “They’re so good that they could sell ice cubes to Eskimos.” The point being that Eskimos, living in a cold climate, really don’t need ice cubes, and are likely an audience that is going to be tough to crack. But, great salespeople could crack them.

Our perspective: Why? (more…)

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Creativity Means Nothing if You Can’t Deliver on the “Brand Promise”

Tuesday, August 25th, 2015

Inc. magazine recently put out an entertaining list called “Top 9 Brand Blunders of All Time.” Most of these blunders were one-off decisions or short-term campaigns that had a major—and negative—impact on an established brand. These blunders highlight some key mistakes, both practically and conceptually, when it comes to branding. (more…)

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