Creating marketing communications materials can be challenging. After decades in the business (yeah, I’m “seasoned”… ), I’ve had multiple experiences with review processes—some great, some good, some not so good, and some absolutely horrendous and extremely frustrating.
Over the years I’ve come to identify a number of best practices that can help to both streamline the content review process and minimize frustrations along the way—for both content creators and subject matter experts.
We all make mistakes and most of us have learned over the years that making mistakes and, most importantly, successfully recovering from those mistakes can be great learning experiences. In fact, I’ve noticed in the communication classes that I teach that it’s one thing for me to tell students, for instance, that they need to proofread carefully and that they should be particularly attentive to client and company names and another thing entirely when they actually make such an error and the client notices it. They learn far more from the latter.
The most important thing that anyone can do to recover effectively from a mistake is: (more…)
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