Posts Tagged ‘communicating on social media’

This is Why LinkedIn Isn’t Working for You!

Tuesday, December 7th, 2021

We’ve been managing our own, and client, LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan and I’ve seen interest in using LinkedIn for business development grow significantly during the pandemic as opportunities to connect in person with clients and prospects has diminished, or disappeared in some cases. As we work with clients who are new to LinkedIn we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively. After working with a couple of new clients to help them develop and fine-tune their strategy, I thought I’d share some of the most common missteps I see and offer some advice for others who don’t feel they’re getting enough traction on LinkedIn (or other social channels—the same best practices apply there as well). (more…)

Some Tips For Getting Traction on LinkedIn

Friday, July 17th, 2020

17877227 – social media

I’m often asked by colleagues—and sometimes even competitors—where I find my clients. There are probably three primary channels that work best for me: referrals, speaking engagements, and LinkedIn.

I have used LinkedIn myself for a number of years to establish myself as a thought leader in the marketing/digital marketing space and to generate leads and new clients. Many of my clients come through connections I’ve made on LinkedIn, or by showing up in search results from people/companies looking for marketing assistance. I also help various clients use LinkedIn for their own lead generation or thought leadership efforts. For those in the business-to-business (B2B) space, it truly is a valuable tool—if it’s used effectively.

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Influencer Marketing: Avoiding the Potential Pitfalls

Tuesday, December 4th, 2018

(excerpted from Best Practices in Influencer Marketing)

While influencer marketing can yield big benefits, there are some potential pitfalls. Primary among them, is that it can be a lot of work, and results are not guaranteed. As Natarelli notes, “The nature of the media landscape today requires constant optimization and tinkering. You have to see audiences as fluid and fickle. Therefore, it is hard to sometimes identify and hold on to success. Clients looking for sure bets and silver bullets will be disappointed.” (more…)

How Often, and When, Should You Post on Social Media?

Wednesday, February 15th, 2017

Social media bubblesAt Strategic Communications, we are strong advocates for social media marketing. The challenge faced by many businesses — particularly smaller organizations without a sophisticated marketing department with the ability to conduct focused market research — is that it’s not always easy to tell how those efforts contribute to growing revenue. Consequently, it’s hard to know just how much social media marketing to do.

We feel strongly that some presence is generally better than no presence. However, what is the marginal benefit of posting five tweets per day instead of four? (more…)

Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

Thursday, April 21st, 2016

As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)