Posts Tagged ‘communicating on social media’
Tuesday, May 23rd, 2023
There are a wide range of social media channels available to today’s marketers. There are so many that it can be challenging to decide which to use—and how to use them most efficiently and cost-effectively. Yes, there are costs involved in posting to social media, even if you do it yourself. Time is money, and, especially for do-it-yourselfers, time spent on social media means an inability to spend it on other potentially higher-value activities that uniquely require your expertise. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels. (more…)
Tags: best practices in social media marketing, communicating on social media, LinkedIn strategy, marketing with social media, results with social media, social media strategy
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Tuesday, December 7th, 2021
We’ve been managing our own, and client, LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan and I’ve seen interest in using LinkedIn for business development grow significantly during the pandemic as opportunities to connect in person with clients and prospects has diminished, or disappeared in some cases. As we work with clients who are new to LinkedIn we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively. After working with a couple of new clients to help them develop and fine-tune their strategy, I thought I’d share some of the most common missteps I see and offer some advice for others who don’t feel they’re getting enough traction on LinkedIn (or other social channels—the same best practices apply there as well). (more…)
Tags: best practices in social media marketing, communicating on social media, LinkedIn best practices, LinkedIn marketing, marketing with social media, Sales, Social Media
Posted in Business Development, Content Marketing, Internet Marketing, Marketing Communication | No Comments »
Friday, July 17th, 2020
17877227 – social media
I’m often asked by colleagues—and sometimes even competitors—where I find my clients. There are probably three primary channels that work best for me: referrals, speaking engagements, and LinkedIn.
I
have used LinkedIn myself for a number of years to establish myself as a thought leader in the marketing/digital marketing space and to generate leads and new clients. Many of my clients come through connections I’ve made on LinkedIn, or by showing up in search results from people/companies looking for marketing assistance. I also help various clients use LinkedIn for their own lead generation or thought leadership efforts. For those in the business-to-business (B2B) space, it truly is a valuable tool—if it’s used effectively.
(more…)
Tags: communicating on social media, establishing thought leadership, LinkedIn best practices, LinkedIn groups, LinkedIn influencers, prospecting through social media, Social Media, thought leadership, using LinkedIn, using social media effectively
Posted in Business Development, Marketing and Branding | No Comments »
Tuesday, December 4th, 2018
(excerpted from Best Practices in Influencer Marketing)
While influencer marketing can yield big benefits, there are some potential pitfalls. Primary among them, is that it can be a lot of work, and results are not guaranteed. As Natarelli notes, “The nature of the media landscape today requires constant optimization and tinkering. You have to see audiences as fluid and fickle. Therefore, it is hard to sometimes identify and hold on to success. Clients looking for sure bets and silver bullets will be disappointed.” (more…)
Tags: communicating on social media, content marketing, influencer marketing, marketing through influencers, Social Media
Posted in Content Marketing, Influencer Marketing, Marketing and Branding | No Comments »
Wednesday, February 15th, 2017
At Strategic Communications, we are strong advocates for social media marketing. The challenge faced by many businesses — particularly smaller organizations without a sophisticated marketing department with the ability to conduct focused market research — is that it’s not always easy to tell how those efforts contribute to growing revenue. Consequently, it’s hard to know just how much social media marketing to do.
We feel strongly that some presence is generally better than no presence. However, what is the marginal benefit of posting five tweets per day instead of four? (more…)
Tags: communicating on social media, content marketing, content marketing in 2017, marketing with social media, Social Media, social media analysis
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Strategic Communications | No Comments »
Thursday, April 21st, 2016
As the name suggests, social media is often a very informal means of conveying information. It’s familiar, colloquial and often has a personal touch – it’s social. So, when you’re using social media to support your business’ marketing needs, how should you behave? What’s the appropriate etiquette? (more…)
Tags: communicating on social media, communicating online, content management, content marketing, Customer Communication, digital marketing, facebook, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
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