Posts Tagged ‘pros and cons of ChatGPT’

Early Applications for Using ChatGPT as a Content Creation Aid

Tuesday, June 13th, 2023

ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.

It’s truly amazing.

Multiple Use Cases

We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: (more…)

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What Lies Ahead for Marketers in 2023

Tuesday, January 10th, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime. But, I see three key trends for 2023: a continued focus on local marketing, disruption from ChatGPT, and increasingly sophisticated use of data and analytics.

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