I was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. (more…)
Posts Tagged ‘generative AI’
New Ways I’m Using GenAI for Content Marketing
Monday, February 12th, 2024AI-Powered Predictive Analytics in Marketing Decision-Making
Wednesday, January 31st, 2024While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.
For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!
A Look at 5 Successful AI-Driven Marketing Campaigns
Wednesday, January 17th, 2024
Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences.
Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. (more…)
Generative AI and Copyright Issues: What You Need to Know
Tuesday, November 14th, 2023
Generative AI (ChatGPT is one popular example) holds a lot of promise for researchers and content creators of all kinds, but it may also pose some risks that have not yet been fully explored, such as the risk of copyright infringement. As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators. What risks does that have for those relying on this information—sometimes verbatim—especially when it might be inaccurate? Here we take a look at written content generated by AI and the implications content creators need to be aware of. (more…)
Opportunities for Building Generative AI Into Work Processes
Tuesday, October 10th, 2023
If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget.
It holds a lot of promise but also, potentially, a lot of peril for users.
The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Tuesday, October 3rd, 2023When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence.
AI is clearly top of mind for marketers. But it can also be a distraction that keeps marketing pros focused raptly on it and turning their attention away from other compelling technologies and trends that should be on their radar screens. Nonetheless, its current and potential impact cannot be ignored. (more…)
ChatGPT: Opportunities and Risks Related to AI-Generated Content
Wednesday, July 5th, 2023
AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, (more…)
Early Applications for Using ChatGPT as a Content Creation Aid
Tuesday, June 13th, 2023
ChatGPT—a popular generative AI tool—is top-of-mind for everyone involved in marketing and content creation these days. And for good reason. Its potential is astonishing. With a short prompt and the tap of the keyboard it spews out content related to virtually anything you present it with in literally seconds.
It’s truly amazing.
Multiple Use Cases
We’ve only experimented with ChatGPT a little bit at this point, but based on this early experience we’ve found some of the most useful applications in our work to be: (more…)
AI for Content Creation
Tuesday, May 16th, 2023
A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true? (more…)
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