Posts Tagged ‘free advertising’

What You May Be Doing Wrong When You’re Pitching to the Media

Tuesday, June 24th, 2014

At least once a week – maybe more often – I’ll have a prospect or client say to me:  “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons.

Here are 5: (more…)

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Decline of News Media Industry May Hold Opportunities For You: Here’s Why

Wednesday, March 20th, 2013

Pew’s recently released analysis of the state of the news media appears, upon first analysis, to be nothing but dismal. The report indicates that newspaper newsroom cutbacks left the industry down 30 percent since its peak in 2000–actually below 40,000 full-time employees for the first time since 1978! Instead of news as we know it, most of these “news” outlets are focused on reporting sports, weather and traffic. Even CNN’s news packages are down nearly half according to the report.

But, for businesses, business professionals and would-be thought leaders there’s a silver lining here.  (more…)

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When You’re Pitching To “The Media”

Friday, February 13th, 2009

At least once a week – maybe more often – I’ll have a prospect or client say to me:  “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)

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