Archive for the ‘Media relations/PR’ Category
Tuesday, January 15th, 2013
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, trust, twitter, websites
Posted in Advertising, Brand management, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing communication, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications, Strategy | No Comments »
Tuesday, December 18th, 2012
Like many writers/PR people, I have been fortunate to have experience in both worlds. As a freelance writer for a number of years I often turn to PR professionals and publicists for assistance in finding sources. And I learn a lot from them about what works and what doesn’t in terms of providing journalists (me, in this case) with useful information. I use the things I learn with my “freelancer writer hat” on when I’m attempting to generate PR/media coverage for my business or my clients.
I’ve learned a lot from the bad examples I see from over-zealous, inexperienced and annoying PR people or “experts.” (more…)
Tags: journalists, media coverage, media relations, pr, public relations, reporters
Posted in Journalism, Media relations/PR, PR and Media Relations, Publishing | No Comments »
Tuesday, November 27th, 2012
I monitor a variety of online forums and recently was engaged in a thread that addressed the question of whether PR (public relations) is still relevant. I was surprised by the question because, in my opinion, PR is more relevant today than ever and is rapidly supplanting the value of advertising.
The difference between the two: (more…)
Tags: Advertising, media relations, pr, public relations, Social Media
Posted in Advertising, Marketing and Branding, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications | No Comments »
Tuesday, July 31st, 2012
Gaining exposure through the media continues to be a great way for organizations to reach and influence various audiences. And, of course, today the “media” has vastly expanded to include not only traditional media (print and broadcast), but blogs and other online venues. Successful media exposure requires both proactive and reactive efforts. Whether you’re just developing a media plan, or have already been interacting with the media, here are some key steps and tactics to ensure the best results from your efforts:
(more…)
Tags: media relations, pr, public relations
Posted in Community relations, Media relations/PR, PR and Media Relations | No Comments »
Thursday, July 19th, 2012
There are four ways that people learn about our products and services:
1. Through their own experiences with us.
2. From their friends, family and colleagues – word of mouth.
3. Through the media – news reports, articles, etc.
4. Directly from us through our own advertising, web sites, social media, etc.
I always list these four sources of information in this order, because (more…)
Tags: Advertising, brand, Customer Service, Marketing, marketing research, public relations
Posted in Brand management, Business Development, Customer Service, Marketing and Branding, Marketing communication, Marketing Research, Media relations/PR | No Comments »
Tuesday, July 3rd, 2012
Whether managing your personal account or updating an employer or client account you’re responsible for, making an online mistake can be embarrassing to say the least. Online mistakes can also be costly in terms of damage done to an individual or firm’s reputation. As many celebrities and newsies have discovered sometimes what they felt was an innocuous statement can become quickly controversial and viral.
A client recently asked me how to deal with an error that went out in a post. There is no “easy answer” to this type of question, of course. The answer is really “it depends.” It depends on what the “oops” was, how many people are likely to see it, what the potential negative ramifications might be and–importantly–whether a follow up message might bring more attention to the issue rather than defusing it. Believe it or not (more…)
Tags: Brand management, crisis communication, Customer Service, media relations, pr, public relations, word of mouth
Posted in Brand management, Community relations, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications | No Comments »
Thursday, June 28th, 2012
In the old days, communicators communicated to their audiences. These days communicators, if they’re communicating online, are communicating with their audiences–whether they realize it or not. The old “conversations” were generally cloaked in privacy. When I saw a television ad that generated some kind of response from me, I might share it with the few people I was watching the commercial with, or talk about it later with friends. But, my response was fairly limited.
Enter social media. Today (more…)
Tags: Brand management, crisis communication, Customer Service, pr, public relations, Social Media
Posted in Community relations, Customer communication, Customer Service, Media relations/PR, PR and Media Relations, Social Media | No Comments »
Monday, June 4th, 2012
In the “old days” there was advertising and there was PR. Advertising was communication that we created about ourselves and we paid for. PR was communication that we earned through creating relationships and clever pitches to the media gatekeepers who would then share information about us on our behalf. Social media represents a new communication option that has had, and will continue to have, a marked impact on both advertising and PR. (more…)
Tags: Advertising, media relations, pr, public relations, Social Media
Posted in Advertising, Journalism, Marketing communication, Media relations/PR, PR and Media Relations, Social Media | No Comments »
Thursday, May 10th, 2012
Numerous online discussions these days raise questions about the continued effectiveness of the traditional “press release” – or as it is more accurately termed *news* or *media* release (since these communications aren’t intended only for the “press”). The discussions are interesting and raise a number of relevant points about how communicating with the media has changed with the advent of online tools and the proliferation of email vs. traditional “snail mail.” It’s fair to say that the number of traditional print releases *mailed* to news outlets has diminished significantly over the past several years. However, (more…)
Tags: media, media relations, media release, news release, pr, press release, public relations
Posted in Media relations/PR, PR and Media Relations | No Comments »
Wednesday, February 29th, 2012
This morning I received a response from a media rep I was working with to connect with a source for a story that has the potential to reflect negatively on the organization–a rather large organization. After working with her for about a week, she sent an email that said: “We’re going to have to pass on commenting. Sorry.”
As someone who has also been in her shoes, on the other side of the great divide between organizations and the media, I’m sure that she is.
I’m sure she knows, just as well as I and other communication professionals do, the problem (more…)
Tags: crisis communications, crisis management, media, media relations, pr
Posted in Media relations/PR | No Comments »
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