By now, just about everybody is aware that the news industry has been impacted dramatically by the ability of consumers to seek–and even generate–news themselves through a variety of online resources that may include their own blogs and social media accounts. When breaking news occurs, it is often shared first online where it grows and spreads exponentially. The problem is: it’s not always accurate! (more…)
Archive for the ‘Media Relations/PR’ Category
What’s the most important thing that any business person should know about working with the media? Relationships matter! I’ve been working with the media for a number of years–both as one of them in my role as a business journalist and on the other side of the relationship as a PR professional. Because I’ve had a foot in both camps for so long, I don’t have the same level of fear or anxiety about working with the media as many often do. I don’t view the media as “the enemy” but as an ally in most cases. I need the media to help me get important messages out to various audiences. The goal:
I read an interesting blog post today from Arik Hanson’s blog “Communications Conversations” titled News releases or blog posts: What is the future of media relations? In it, he suggests that companies and individuals hoping to gain attention through the media should give up on the outmoded use of traditional news releases in favor of blogs. Blogs, he says, offer many benefits including: (more…)
- Their own personal experiences
- Word of mouth (WOM) from colleagues, friends and relatives
- Media coverage/PR
- Advertising done by these organizations
I list them in order from most impactful, to least. And, while advertising certainly plays an important role for many organizations, media exposure is more credible. Why? Because media coverage represents somebody else talking about you, versus you talking about yourself. It is not necessary to spend a lot of money on traditional advertising to get results these days. In fact, there are multiple opportunities for even the smallest of organizations to make an impact. For those seeking to boost awareness, preference and demand for their products and services without investing large amounts of money in paid advertising, the steps are: (more…)
My husband likes to say: “Opinions are like noses, everybody has one.” There’s truth in that, of course. We do all have opinions and even if they’re not strongly held–or strongly expressed–they impact the way we interact with those around us, including individuals and organizations.
For businesses and business professionals attempting to shape those opinions (often called “public relations” or PR), there can be a tendency to start the process by sending out “key messages,” from the standpoint that “we need to get the word out!”
To that, I like to say: (more…)
One of the things I’ve done for a number of years is freelance writing. Whether I’ve been employed in a full-time job, or now as I run my own consulting business, it’s just something that I can’t bear to give up. Because I have also worked with clients to help them find PR placement opportunities, I’ve been fortunate to experience “both sides of the fence” so to speak. The situations I encounter help me in my client work and also often serve as good examples for the PR-related classes I teach. At any rate, a recent experience really resonated with me.
Today, more than ever, companies and individuals are hoping to get media exposure – after all, they figure (and not unreasonably), that media exposure is “free” and media coverage tends to be more favorably perceived than the advertising messages we share about ourselves.
Unfortunately, many novice “pitchpeople” make a number of seemingly “minor” errors as they try to get their stories covered. Many of these errors aren’t minor, however. Tick off a reporter once and the chances of connecting again in the future are slim. Here are some things to avoid: (more…)
Whether you’re opening a new business, launching a new product, hiring a new employee, writing a book, creating a blog, etc., etc., etc., there are a number of activities that your business might engage in that you feel should generate news. Problem is, there is often a gap (or seems to be) between what you think is newsworthy and what the new media think.
The good news is that even very small organizations can generate media exposure. They need, though, to follow some general guidelines. (more…)