Archive for the ‘Media Relations/PR’ Category

Should Rank-and-File Employees Be Speaking on Behalf of Brands?

Thursday, October 29th, 2015

The question of whether front-line, everyday employees should be speaking on behalf of a company and its brand has been in the minds of business owners and executives for years. On the one hand, harnessing the full weight of a company’s workforce can put a lot of bodies into the marketing effort. At the same time, companies often fear the potential negative, counter-productive impact of “rogue” or un-coached employees. Think of the employee complaining about her job on her Facebook page, or the insider who gives friends and neighbors the “real story” about his company at a backyard BBQ. (more…)

Best “Hack” for Planning/Running Public Relations Campaigns

Tuesday, October 27th, 2015

The idea of hacking used to be associated almost exclusively with the computer industry. A hacker was someone who found clever or clandestine ways around computer safeguards. But more and more, hacking has acquired a broader application, associated with developing and exploiting unconventional means to accomplish a task in a variety of industries and settings. Public relations (PR) campaigns are no different. (more…)

Crisis Communications: Be Prepared for Anything

Thursday, July 30th, 2015

by Linda Pophal

I was a public affairs director and director of corporate communications in the energy and healthcare industries; in both cases we had well-developed crisis response plans and conducted drills regularly. While helpful, the drills were really not sufficient to prepare us 100 percent for the crises that came up. These included major power outages in the energy industry, major medical incidents that brought large numbers of people to the hospital and generated widespread media attention, and employee relations issues. Surprisingly, what turned out to be our most widely covered and most contentious issue while I worked with the healthcare organization was (more…)

5 Reasons Your Pitch Isn’t Getting Picked Up by the Media and What to Do About It

Tuesday, July 14th, 2015

by Linda Pophal

 

At least once a week – maybe more often – a colleague, prospect or client will say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: (more…)

The Biggest PR Myth is That PR Doesn’t Matter

Thursday, June 25th, 2015

by Linda Pophal

A journalist asked me recently, “What is the one biggest PR myth that you hear over and over?” Here’s my answer:

I think the biggest myth about public relations that I continue to hear is that PR is becoming less valuable, or valued, in this social media era, and that social media will eventually take the place of PR. That sentiment, I believe, is patently untrue. In fact, I think the situation is exactly the opposite. (more…)

Looking for Media Coverage? Stay Off the Phones!

Tuesday, September 16th, 2014

As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact. The good news?

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PR More Effective than Content Marketing? Probably! But…

Tuesday, July 1st, 2014

Nielsen recently released a report, commissioned by inPowered which indicated that content marketing (the current, go-to communication tool for many B2B and B2C marketers) is actually 88 percent less effective than public relations (PR).

The news has the communication community abuzz online with conversations taking place in many of the social media groups I follow. Many are expressing shock, some disagreement, over the results.

But, when you think about it, it’s really just common sense.

(more…)

What You May Be Doing Wrong When You’re Pitching to the Media

Tuesday, June 24th, 2014

At least once a week – maybe more often – I’ll have a prospect or client say to me:  “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons.

Here are 5: (more…)

Media Interview Tips: How to Get the Coverage You’re Hoping For!

Thursday, June 5th, 2014

After all of your hard work to interest an appropriate media channel (one that reaches your desired target audience) in a story about you or your business pays off, the work is just beginning! It may be hard to believe, but getting the interview is often the easy part — doing a good job during your interactions with the reporter is the really tough part. It’s what determines whether or not your name and information will ever see the light of day.

When we conduct media training, here are the general tips we share: (more…)

Contributing Content: Big Opportunities in Content Marketing!

Friday, March 14th, 2014

There are big opportunities these days in content marketing. All kinds of organizations, from traditional publishers and media outlets to businesses hoping to gain online traction through organic search are looking for quality content. That means big opportunities for content creators of all kinds. It also means big opportunities for businesses and individuals hoping to get media coverage for themselves and their products and services.

Why?  (more…)