Posts Tagged ‘communication tactics’
Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but
(more…)
Tags: Advertising, Brand Management, branding, Business development, communication tactics, competition, email marketing, Innovation, Marketing, marketing strategy, media relations, pr, public relations, Social Media
Posted in Business Development, Internet Marketing, Marketing and Branding, Marketing Communication, PR and Media Relations, Strategic Communications | No Comments »
Tuesday, December 11th, 2012
As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? (more…)
Tags: blogs, Business development, communication tactics, facebook, linkedin, Sales, Social Media, twitter
Posted in Business Development, Healthcare Communication and Marketing, Internet Marketing | No Comments »
Thursday, November 15th, 2012
A recent survey by VerticalResponse, a marketing software company indicates that while 90 percent of small businesses are on Facebook and 70 percent on Twitter, they’re not as eager to embrace social media sites like LinkedIn (only 4 percent!), Google+ (3 percent) or Pinterest (1 percent). Wow! (An infographic provides more detail.)
Personally, I’m a huge fan of LinkedIn, find Pinterest to be a very interesting concept (and have an article coming out soon in EContent about some unique ways content providers are using Pinterest), and don’t really “get” Google+, but my personal opinions really don’t matter here and, IMO, neither do these survey results. (more…)
Tags: Advertising, communication tactics, Marketing, Social Media, Strategy
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 1 Comment »
Thursday, November 1st, 2012
As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.
In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion (more…)
Tags: communicating strategically, communication tactics, Customer Communication, facebook, linkedin, Marketing, Social Media, strategic communications, twitter
Posted in Business Development, Healthcare Communication and Marketing, Internet Marketing, Marketing Communication, Strategic Communications | No Comments »
Tuesday, October 16th, 2012
I had the opportunity, recently, to meet with some representatives of a private equity firm that has helped dozens of companies achieve success. Their track record has been impressive and their approach somewhat unique. They don’t just infuse money, they also infuse time, talent and expertise into ensuring that these companies do achieve the success they’re hoping for.
I asked them about the most common issue or problem they encountered when first working with these companies. I was surprised (more…)
Tags: communication tactics, Employee Communication, internal communication, transparency
Posted in Internal Communication | No Comments »
Tuesday, October 9th, 2012
I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.
Advertising efforts are a good example of this. (more…)
Tags: Advertising, communication tactics, Customer Communication, Direct Marketing, Marketing, marketing research, marketing strategy
Posted in Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Marketing Research | No Comments »
Thursday, October 4th, 2012
Contrary to popular belief not everybody is engaged in social media. In fact, recent Pew research reveals some surprising statistics about the level of engagement among various market segments. While their research suggests that 50 percent of adults do use social media, fully 50 percent do not. You may be among the non-engaged and, if you are, (more…)
Tags: communication tactics, Customer Communication, Marketing, Social Media
Posted in Internet Marketing, Marketing Communication | No Comments »
Tuesday, October 2nd, 2012
As I work with different organizations I’m struck by the variation in their approaches to communicating with employees. Having worked in director of corporate communications roles for several years in some very large companies, my bias is toward communicating more not less. And, I’ve been fortunate that the companies I’ve worked for have been very open, transparent and honest with their employees.
Not all employers take that approach, however, and it’s not a place (more…)
Tags: communication tactics, Employee Communication, Strategic Planning, Strategy
Posted in Internal Communication, Strategic Communications | No Comments »
Tuesday, September 25th, 2012
In the interest of full disclosure, I’ll reveal a personal “pet peeve” right up front. I have a strong negative reaction any time I’m approached by someone – colleague, client, prospective client, etc. – who says: “Let’s do…” without having taken the time to develop a plan (even a very quick and abbreviated plan) to help them determine whether the thing they wish to do makes sense within some larger context.
Here’s a 10-step process to developing communication/marketing plans that will provide you with the direction you need.
(more…)
Tags: ad strategy, communication tactics, market plan, market planning, Marketing, marketing plan, marketing strategy, plan, strategic plan, Strategic Planning, Strategy
Posted in Marketing Communication, Strategic Communications | No Comments »
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