Posts Tagged ‘communication tactics’

How to Generate Leads With a Limited Marketing Budget

Thursday, February 21st, 2013
In our technology-driven world, the good news for marketers is that lead generation does not have to take a huge investment. Traditional media still have a place, but the Internet and social media make it more cost-effective than ever to raise awareness, generate leads and ultimately create sales.
The process of lead generation is the same as it ever was, but (more…)

Are You Talking to Yourself on Social Media?

Tuesday, December 11th, 2012

As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? (more…)

Small Businesses Avoiding LinkedIn, Google+ and Pinterest: Are They Missing Out?

Thursday, November 15th, 2012

A recent survey by VerticalResponse, a marketing software company indicates that while 90 percent of small businesses are on Facebook and 70 percent on Twitter, they’re not as eager to embrace social media sites like LinkedIn (only 4 percent!), Google+ (3 percent) or Pinterest (1 percent). Wow! (An infographic provides more detail.)

Personally, I’m a huge fan of LinkedIn, find Pinterest to be a very interesting concept (and have an article coming out soon in EContent about some unique ways content providers are using Pinterest), and don’t really “get” Google+, but my personal opinions really don’t matter here and, IMO, neither do these survey results. (more…)

Change Management: A Business Challenge That Can Be Overcome Through Open Communication

Thursday, November 8th, 2012

Every organization goes through change. Every individual goes through change. Some manage change more effectively than others. Why? I think there are a couple of reasons. Those who are most effective at managing change–whether individuals or organizations–recognize: (more…)

Connecting With Your Audiences Through Social Media

Thursday, November 1st, 2012

As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.

In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion (more…)

Effective Internal Communication Drives Business Success Say Investors

Tuesday, October 16th, 2012

I had the opportunity, recently, to meet with some representatives of a private equity firm that has helped dozens of companies achieve success. Their track record has been impressive and their approach somewhat unique. They don’t just infuse money, they also infuse time, talent and expertise into ensuring that these companies do achieve the success they’re hoping for.

I asked them about the most common issue or problem they encountered when first working with these companies. I was surprised (more…)

Markets Can’t Really Tell Us How They’re Influenced

Tuesday, October 9th, 2012

I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.

Advertising efforts are a good example of this. (more…)

Overcoming Your Fears of Social Media

Thursday, October 4th, 2012

Contrary to popular belief not everybody is engaged in social media. In fact, recent Pew research reveals some surprising statistics about the level of engagement among various market segments. While their research suggests that 50 percent of adults do use social media, fully 50 percent do not. You may be among the non-engaged and, if you are, (more…)

Don’t Hold Back on Employee Communications

Tuesday, October 2nd, 2012

As I work with different organizations I’m struck by the variation in their approaches to communicating with employees. Having worked in director of corporate communications roles for several years in some very large companies, my bias is toward communicating more not less. And, I’ve been fortunate that the companies I’ve worked for have been very open, transparent and honest with their employees.

Not all employers take that approach, however, and it’s not a place (more…)

Take the Time to Plan!

Tuesday, September 25th, 2012

In the interest of full disclosure, I’ll reveal a personal “pet peeve” right up front. I have a strong negative reaction any time I’m approached by someone – colleague, client, prospective client, etc. – who says: “Let’s do…” without having taken the time to develop a plan (even a very quick and abbreviated plan) to help them determine whether the thing they wish to do makes sense within some larger context.

Here’s a 10-step process to developing communication/marketing plans that will provide you with the direction you need.