Posts Tagged ‘communication’

CEOs and Social Media: Getting the Boss on Board

Tuesday, April 22nd, 2014

Socializing Your CEO, a report released by Weber Shandwick, indicates that only 18% of the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. Don’t believe it? Do a quick search on LinkedIn, arguably the most “professional” of the various social media channels, and see how many CEOs you find.

You’ll find some, but they don’t represent the CEOs of the Fortune 500 — or even 1000. Most, like me, are CEOs of their own small firms or consultancies.

So, what gives? (more…)

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Mass Media, Timing and Mosquitos

Thursday, August 1st, 2013

I’m not often a big proponent of mass media advertising, particularly in an environment of highly segmented media outlets and opportunities. Most of the time it doesn’t make sense to spend money attempting to appeal to the masses when you can more narrowly target an audience through more effective communication channels that often, these days, don’t involve paid advertising.

But a personal experience related pointed to the value that mass media can still provide for certain types of products and services. (more…)

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Narrowing Your Audience: Be Clear to Connect

Tuesday, June 25th, 2013

One of the key decisions that communicators must make is how to segment their audience. Segmenting is basically dividing the overall audience into groups–or segments–that share commonalities so that they can be targeted more specifically. For instance, if you’re a health care organization, you could segment your audience into: women and men. You might further segment the women into audiences of: women of child-bearing age, pre-menopausal women, menopausal women, elderly women. Even among these audiences there might be some need to further segment.

There are (at least) two key points to consider about segmentation:
(more…)

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What Social Media Tool Should You Use? No Easy Answers.

Thursday, April 4th, 2013

With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?

Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to (more…)

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The Big Benefits of Blogging

Thursday, January 10th, 2013

We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?

If not, you must know it’s never to late to start something new! And we have a suggestion for you. (more…)

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Key Communication Skills Explained in E-cards

Tuesday, January 8th, 2013

Just as medical students acquire skills in science and math, people with degrees in communication have a different set of skills. They know the importance of creating effective and efficient lines of communication in the work they perform.

Here are three e-cards that explain how communication professionals think. (more…)

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