Archive for the ‘Healthcare Communication and Marketing’ Category

Newer Entries »

Connecting With Your Audiences Through Social Media

Thursday, November 1st, 2012

As hard as it may be to believe, not everybody is engaged in social media these days. And, even those who have profiles established on sites like Facebook, LinkedIn and Twitter may not be active participants and, importantly, may not be seeing your communications, regardless of how frequently you post or how brilliant your insights are.

In my work as a marketing communication consultant I work with clients regularly to assess and improve their communications, including online communications. The first area of discussion (more…)

Tags: , , , , , , , ,
Posted in Business Development, Healthcare Communication and Marketing, Internet Marketing, Marketing Communication, Strategic Communications | No Comments »

Markets Can’t Really Tell Us How They’re Influenced

Tuesday, October 9th, 2012

I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.

Advertising efforts are a good example of this. (more…)

Tags: , , , , , ,
Posted in Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Marketing Research | No Comments »

How to Meet Senior Managers’ Expectations for Corporate Communications

Thursday, July 26th, 2012

What are senior managers across the globe and across multiple industries concerned about these days? Reputation. So says a recent study conducted by Spencer Stuart and Weber Shandwick. Not surprising given the hit that many companies have taken over recent years in terms of their reputation, credibility and trust among consumers. So what are senior leaders’ expectations of the communications function according to the study? (more…)

Tags: , , , , , , ,
Posted in Healthcare Communication and Marketing, Marketing and Branding, Strategic Communications | No Comments »

Are MARCOM Professionals Out of Touch? CEOs Think So, and I Tend to Agree.

Monday, July 23rd, 2012

Newsflash: according to a recent survey from Fournaise Marketing Group, 70% of the CEOs surveyed said that marketers and communicators are disconnected from business results and living “too much in their creative and social media bubble.”

Now, I appreciate the numbers being tied to this reported sentiment, and I do love surveys, but as a marketing communications (MARCOM) professional for a number of years I have to say that this is not really shocking information. Those of us in MARCOM know this; we’ve known it for a long time. Ironically, though, too few of us (more…)

Tags: , , , , , , ,
Posted in Healthcare Communication and Marketing, Marketing and Branding, PR and Media Relations | No Comments »

Why Communication Fails

Friday, May 4th, 2012

“They just don’t get it!”

“How many times have we told them this?”

“Why don’t they understand?”

These are common phrases in the world of business, whether applied to employee communication, marketing communication or customer communication. But there is something fundamentally wrong with each of these statements which contributes immensely to our failed communication efforts.

(more…)

Tags: , , , ,
Posted in Client Relations, Healthcare Communication and Marketing, Marketing Communication, Strategic Communications | No Comments »

Newer Entries »