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The Big Benefits of Blogging

We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?

If not, you must know it’s never to late to start something new! And we have a suggestion for you. is to begin writing a blog.

A blog provides a number of benefits from a marketing standpoint:

  • Blogging can not only help you improve your writing skills greatly, but can help you hone your perspectives on issues related to your business–and relevant to your market.
  • Blogging can help you strengthen and support your brand, by putting a little edge and personality into your communications on a more personal level than traditional marketing materials would do.
  • Most importantly, maintaining a regular blog–weekly, or even monthly–adds valuable content to your web site which can boost search results, leading more people to your web site.

What should you blog about? Blogger Jeff Bullas covered a study done by All Academic Research which revealed what people blog about:

  • Personal blogs tend to focus on experiences and work, relationships with friends and family and intimate feelings.
  • Professionally focused blogs can focus on business reflections, comments on politics, technology, public events

As with any form of communications, consider the topics and information that your audience is likely to find valuable–and that is also related to what

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you have to offer. If you’re a human resource consultant focusing on benefit-related issues, you might develop a blog that talks about how companies can save money and boost employee satisfaction through effective benefit administration. If you’re a health care organization, your blog might focus on health and wellness tips related to the services you provide. The opportunities are endless!

The most important consideration, though, is to be sure that once you commit to blogging, you commit to blogging — providing content on a regular and reliable basis is key to ensuring that your audience will grow and keep coming back for more!

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