Posts Tagged ‘blogs’

Blogging Best Practices

Thursday, January 15th, 2015

Blogs continue to be a great communication tool for marketers of any size, in any industry. Blogs have two “big benefits”:

  • They help you stay engaged with your audience in, hopefully, valued ways—keeping you “top of mind” when members of the audience are in need of your goods or services
  • They aid in driving traffic to your website – because blogs are (or, at least, should be) updated with new posts regularly, your content will be fresh, and will contain relevant key words and phrases that can boost SEO

We have a blog that we’ve been posting to since 2009. We also manage blogs for a number of clients. In our work we’ve discovered some important best practices: (more…)

Please follow and like us:

No Social Media? No Way!

Thursday, May 22nd, 2014

Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”

But not all. (more…)

Please follow and like us:

PR Pro Thinks Blog Posts are the New Press Release — But, What do Journalists Think?

Thursday, November 21st, 2013

I read an interesting blog post today from Arik Hanson’s blog “Communications Conversations” titled News releases or blog posts: What is the future of media relations? In it, he suggests that companies and individuals hoping to gain attention through the media should give up on the outmoded use of traditional news releases in favor of blogs. Blogs, he says, offer many benefits including: (more…)

Please follow and like us:

The Big Benefits of Blogging

Thursday, January 10th, 2013

We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?

If not, you must know it’s never to late to start something new! And we have a suggestion for you. (more…)

Please follow and like us:

Are You Talking to Yourself on Social Media?

Tuesday, December 11th, 2012

As I work with clients, or evaluate social media sites as part of the research I do on the topic, I frequently find that many sites–even those owned and managed by some top organizations–are more engaged in conversations with themselves than with interested followers or fans. They’re not sharing information that is of interest or value to their audience–they’re talking about themselves! That’s a strategy destined to fail. Why? (more…)

Please follow and like us:

Blogs – Worth the Effort? Opportunities for Writers?

Wednesday, February 17th, 2010

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs.

Personally, I think  the whole field of blogging is (more…)

Please follow and like us: